Author: Tom
With summer around the corner the idea of light coloured trainers becomes a bit more realistic, so Ye and adidas couldn’t have picked a better time to drop the 700 V1 ‘Analog’.
Despite the vibrant Wave Runner colour-way the shoe debuted with, the 700 is proving to be a subtle YEEZY offering and the Analog is no different.
Featuring an upper comprised of grey and off-white panelling, a beautifully contrasting black gum sole and full adidas boost sole unit, the 700 V1 Analog is ideal for the warmer weather.
The adidas YEEZY Boost 700 V1 will be launching in-store at Footpatrol London and Paris, and online Saturday 27th April (available online from 7:00AM BST). Sizes range from UK3.5 – UK13 (including half sizes), priced at £250.
#TEAMFP
Donald Glover has a hand in different directions from music to television, to film and now to footwear epitomises Glover’s creativity across all form of mediums.
This year adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. With storytelling at the heart of the partnership, Glover and adidas Originals unveiled a range of new product offerings alongside the premiere of a series of short films.
Donald Glover Presents reimagines a host of classics from the adidas Nizza and the Continental 80, in subtle, tone-on-tone white canvas. With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections.
The Continental 80 features a canvas material based upper with premium leather overlays. The idea behind the design is for the shoe to feature a series of deconstructed details, like uneven stitching, inside-out golden eyestays, and a custom 3-Stripe mark that evokes hand-painting. Heightening a sense of depth and character, the edges of the canvas are not stitched down, allowing them to fray over time. The same feature goes with the laces to give a worn look and allowing the consumer to tell their own story while experiencing the footwear.
The Nizza features a predominantly canvas upper with hits of leather on the tongue patch. The 3-stripes are hand painted on the medial and lateral side of the shoe with golden eyestays and no lining. Like the Continental 80, the Nizza comes with worn looked laces and white midsole.
The adidas Originals x Donald Glover ‘Donald Glover Presents’ Nizza and Continental 80 will be launching in-store and online on Friday 26th April (available online at 8:00AM BST). Sizes range from UK6 – UK12 (including half sizes), priced between £70 – £90.
#TEAMFP
Paris has an especially close relationship with Nike Air Max. A quick walk through the city and you’ll see almost every model on the market, worn by all kinds of different people.
The Centre Pompidou quite famously inspired Tinker Hatfield to include visible Air Technology in the first place, and since then Paris and Air Max have been synonymous. Due to this, we could think of nowhere more fitting to re-introduce the Nike Air Max Tailwind IV.
Originally released in 1999, the Air Max Tailwind optimised the progression of the Air Max line. The silhouette was a unique, chunky shape, much like the ’95, yet still aerodynamic like the ’97. In many ways the Max Tailwind IV signalled the start of the 2000’s (at least in terms of sneaker trends at least).
To mark the 20th anniversary of the shoe Nike are set to re-release OG colour-ways and some new iterations. The rollout began with the highly anticipated Supreme collaboration earlier this year, however as of tomorrow the Air Max Tailwind IV will be back!
Paris is a city of unique style which lends itself well to the Air Max Tailwind IV silhouette. To commemorate this release, we wanted to celebrate our Parisian customers and the community in which we reside. This area has welcomed openly us over this past year and for this we introduce our ongoing campaign: Les Pépites Du Marais.
The goal of the project was simple: to celebrate the creatives, community figures, local business, consumers and friends we have in the Rue De Temple area. Each feature will be in their natural environment and photographed wearing one of the upcoming Air Max Tailwind IV styles.
The first Tailwind IV to hit the shelves is the OG ‘White/Volt’ colour-way, which features a leather mesh blend and explosive hits of volt across a white and black upper. The ‘White/Volt’ also features volt coloured air bags in the shoe’s sole unit.
Keep an eye on the Footpatrol Paris instagram for more ‘Les Pépites Du Marais’.
The Nike Air Max Tailwind IV ‘White/Volt’ is now available in-store and online. Priced at £150/€170.
Paris entretient une relation particulièrement proche avec Nike Air Max. Une promenade rapide à travers la ville et vous verrez presque tous les modèles sur le marché, portés par toutes sortes de personnes.
Le Centre Pompidou a inspiré Tinker Hatfield à rendre visible la technologie Nike air, et depuis Paris et Air Max sont synonymes. Pour cette raison, nous ne pouvions pas penser à un endroit plus approprié pour réintroduire la Nike Air Max Tailwind IV.
Initialement sortie en 1999, la Air Max Tailwind a optimisé la progression de la gamme Air Max.
La silhouette était unique et trapue, un peu comme la ‘95, mais toujours aérodynamique comme la ’97.
De plusieurs façons, la paire de Air Max Tailwind IV a marqué le début des années 2000 (du moins en termes de tendance sneakers).
Pour le 20e anniversaire de la paire, Nike va ressortir les coloris OG ainsi que de nouvelles versions. Le déploiement a commencé un peu plus tôt cette année avec la collaboration très attendue entre Nike et Supreme. Toutefois, à partir de demain la Air Max Tailwind IV sera de retour !
Paris est une ville au style unique qui se prête bien à la silhouette de la Air Max Tailwind IV. Pour commémorer cette sortie, nous voulions célébrer nos clients parisiens et la communauté dans laquelle nous résidons. Cette région nous a ouvertement accueillis au cours de cette année et c’est pour cela que nous voulions vous présenter notre campagne en cours : Les Pépites Du Marais.
L’objectif du projet était simple : célébrer les créatifs, les personnalités de la communauté, les entreprises locales, les consommateurs et nos amis de la rue De Temple. Chaque feature sera présenté dans son environnement naturel et photographié portant l’un des futurs modèles Air Max Tailwind IV.
La première Tailwind IV de frapper les étagères est la couleur à sens unique OG ‘Blanc / Volt’, qui présente un mélange de maille en cuir et coups explosifs de volts sur un blanc et noir supérieur. La ‘White / Volt’ comprend également des sacs gonflables de couleur volt dans la semelle de la chaussure.
Nike Air Tailwind IV ‘White/Volt’ est maintenant en magasin et en ligne, au prix 170€.
If the name Ralph Steadman isn’t familiar to you his beautiful chaotic style of illustration probably is. With a career spanning over 50 years Steadman has been made a significant impact to popular culture since the late 60’s.
Famed for his political satire and surreal visual style, Steadman is perhaps most famous for his work with eccentric American journalist Hunter S. Thompson. Steadman’s illustrations for Thompson’s ‘Fear and Loathing in Las Vegas,’ are so widely known that they are now synonymous with the Gonzo Journalism movement that came out of the 70’s.
Steadman’s contribution to popular culture has continued well into the modern day, with his continued political work and illustration for Travis Scott and Quavo’s 2017 ‘Huncho Jack, Jack Huncho’ release.
Ever the activist, the Vault by Vans x Ralph Steadman collection focuses on the ongoing issue of wildlife conservation, with each piece in the collection focussing on a different endangered animal. The collection features classic Vans silhouettes, T-shirts and skateboard decks and will be available at Footpatrol soon..!
#TEAMFP.
The Footpatrol Communi T project is our way of supporting and working with creatives in our community.
When we approached Mitch Crook and Hotel Creative for our Communi-T project, we knew they would want to do something big to commemorate it. After all, Hotel are known for their larger than life retail installations, sleek and chic artistic direction and over the top (in the best way possible) ideas.
However we didn’t realise how much mess it would make…
Neon is big theme for us and for Hotel, so incorporating into the project somehow was always going to happen, however Mitch and Co. wanted more than ‘just another nice neon’ and opted for a slightly different tactic.
“We wanted to destroy something that we LOVED. Yes, we wanted to keep the two amazing logos together but we wanted more from it than ‘just another nice neon’. So we thought about how we could get MORE.
We wanted to destroy it, upcycle it and then use it within our retail installations in-store, but not in a traditional way. So we created something new from it, the broken Neon is being displayed in London and Paris, it our retail activations. GO SEE!! Hopefully you’ll like it.” Mitch explained.
The Footpatrol x Hotel Creative Communi-T T-shirt is available online from 8:00AM BST Saturday 20th April, and in our London and Paris stores from 10:AM BST. Sizes range from S – XXL, priced at £30. Free sticker, tote bag and poster will also be given away as an in-store gift with purchase, while stocks last.
#TEAMFP.
Don’t be afraid to get these dirty.
Nike ACG (All Conditions Gear) is all about rough-terrain escapes and quick morning coffee runs. It conveys a playful, adventurous personality through exuberant and purpose-led design.
It takes the best of what Nike creates including pioneering footwear foam and packages it in a durable, lightweight silhouette that keeps wearers comfortable, dry and, most important, ready to enjoy the outdoors.
Nike ACG continues to equip anyone with a lust for adventure with what’s needed to harness outdoor fun. From mountain biking to bouldering, trail running to kayaking, this shoe, along with each item bearing the ACG badge, is designed to handle a mix of elements and a range of surroundings.
The first products turned favoured running shoes into catalysts for all-terrain fun, the all-new Nike ACG React Terra Gobe is no different.
The new ACG React Terra Gobe, was tested in the outdoors for use on multiple terrains and was named after both the Gobi Desert and ACG’s “go beoutside” spirit.
The React Terra Gobe’s development was made possible thanks to desert marathoners, whose feedback improved the toe box and durability of the shoe. The idea is that if this shoe can withstand such an extreme surface over time, then it’s the ultimate all-conditions product.
Whether your next adventure is a trip to the park or a perilous hike, this durable silhouette will help get you there.
The Nike ACG React Terra Gobe is launching online on Saturday 20thApril (available online at 8:00AM BST). Sizes range from UK6 – UK12 (Please note that we advise going a half size up for a more comfortable fit), priced at £130.
If you’ve not come across the name ‘Hotel Creative’ before you’ve most definitely still seen their work. Operating as a multi-disciplined creative agency, Hotel Creative often work with the likes of Nike and Converse and have redefined retail installations in the process.
Having produced some extraordinary work for us in the process (including our Nike x Off White ‘The Ten’ and Givenchy Jaw instalments), we thought it was only fitting to include Hotel Creative in our Footpatrol Communi-T project, which is available in-store and online Saturday 20th April.
To commemorate our collaboration we sat down with Hotel Creative head honcho, Mitch Crook, to find out more about his design background and love of Nike.
For those who are not familiar, please can you tell us who you are and what you do?
My name is Mitch Crook and I am the Creative Director of Hotel Creative, a multi-disciplined creative agency in London.
Where did your passion for design originate from? And what led to you opening your own studio?
Honestly, my passion originated from my school Art teacher Dominic Culkin, who I have remained in touch with and is still a huge influence on my art and design tastes. He drops into the studio every now and then to see what’s going on and gives me recommendations of artists and exhibitions to check out for inspiration.
Studio wise, I just wanted to do something new, something I’d not seen before. When we started Hotel I wanted to elevate creativity in the retail marketplace, and that’s what I feel we have done; slowly, discreetly, kind of under the radar.
When launching Hotel Creative who were some of the first brands you worked with?
We went to Nike and presented a plan that impressed them about how to ‘up’ the retail game in the UK and they supported us 100%. In fact, they gave us our first job on the day we started the studio.
You work with a lot of different brands but predominantly people know your work with Nike. Did you know you always wanted to work within sportswear?
I can say I have always been a fan of streetwear, more than sportswear. I’m really into product, both Women’s and Men’s fashion and I’ve always been especially fascinated by footwear. The biggest shoe that impacted my life when it came out was the Air Max 95; aesthetically it blew my mind. As a kid, I begged my mum to get me them – she wouldn’t. So I had to save, I remember working hard to get them and once I did the reward spoke for itself.
I can honestly say that moment has helped me in business and that drive and desire for product makes me understand what the consumer wants. Yes the system has changed now, but then it was basically having a miracle in your hands. It was the first time ever that a product affected me that way.
Your team have produced some amazing work for us from the Miniswoosh vote forward campaign, to a complete ‘The Ten’ takeover and to the most recent Givenchy Jaw! Can you speak a little on your experiences of working with Footpatrol?
We LOVE Footpatrol. We don’t do enough, which seems a shame, as we are just up the road. I was a consumer back in the day at Footpatrol in St. Annes Court, it was so tiny and amazing and I loved the cages and the spacial design of that old, thin original store. Over time we have been asked to work with Footpatrol through Nike which has allowed us to build up personal relationships to work directly with the FP Team. It just seems organic with them, they get it, we get it, it’s easy and professional. I personally love the collab heritage that FP has. We have used multiple FP Air Max in our installations over the years for Nike. We need MORE!
From seeing a lot of your projects in the flesh, the attention to detail and the creative ideas are always second to none and continue to amaze us. What is it that keeps you dreaming big and pushing the boundaries?
Ha, well I’d like to up the level of production, but unfortunately the constraints of time and budget affect this. We have worked with great production houses in the UK over the years and want the best.
I love Art production, we have worked with both Jeff Koons & Tom Sachs and seeing their quality in the flesh is just stunning. We also have great relationships with production houses all over the world and there are some super talented makers in these companies. We always push harder, as Nike pushes us to use new materials and techniques that have never been done before.
From working on event spaces, store takeovers to most recently the D.O.U van – what’s next? Are there any mediums you would still like to explore?
We started in retail which we love and always will, as we love to shop. But we have been taken in to different places with the brands we work with. We actually do way more than people think – strategy, concepts, art direction, all sorts at a global level – we’re just not allowed to share it all publicly. Lots of the work we do happens far ahead of what goes live in the marketplace, and sometimes it doesn’t even happen. But we only really post work we’ve activated and helped produce, where the quality of the end product is something that meets our standards.
Maybe next steps for us is about applying our skills and experience to different types of brands. We’d love to do more fashion for sure. We already work with Ami Paris (who we love) and thanks to you guys we have now started to work with Givenchy. As the lines between fashion and streetwear have blurred, we are able to apply our knowledge to the fashion houses which may not have been possible when we set out. We are pretty fussy about who we work with, but not in a snobby way. We recently worked with Benetton which we’d love to do more of, and I’ve always said I would love to do for McDonalds what we do for Nike. I think for us we just have to really connect with a brand or a client, and that has to go both ways.
But mediums we haven’t done yet? Hmmmm. Not really sure. I’d like to do the inside of yachts, the interiors of the oligarchs. I think we’d be good at that. I’ve always wanted to design a roller disco. We’d also love to do an actual Hotel as our Converse One Star Hotel was over too quick. What about a Nike hotel? How good would that be! Who wouldn’t stay there? The Gym would be a performance lab, the rooms would be amazing! The Cortez Room, the Air Force 1 Room, The AM95 Room. Maybe one day….
What is it about physical installs you prefer to producing digital work?
It was a conscious decision for us as an agency to actively move away from everyone going digital. In the early 2010s every agency was going digital, and everyone was saying the high street was dead. We disagreed. Magazines were going digital on iPads, tablets and smartphones. Everyone was saying print was dead, and we disagreed again. As we saw it, the digital revolution just meant that retail experiences had to be more inspiring, and that kind of informed our pitch to Nike at the beginning. And now as digital engagement has become more and more throwaway, physical experiences in real life have just become more valuable. People have started to appreciate physical things more. In a retail context, a lot of focus is now on creating the right balance, where physical and digital work seamlessly together. But when it comes to really inspiring people nothing beats a real-life experience, and when you do that right, there is a huge social media pay off.
Are there any project(s) that really stand out for you or your team?
I always say the job that made us was the Nike x Liberty Collection we did in 2011. The Purple and Gold one. It was the first time Nike did a physical installation and pop-up shop in Liberty London. It created a big impact for us. This was before Social Media is like it is today and it was harder to break through. No one had ever seen anything like this, especially for women and especially for basketball. The concept was ‘feminine basketball for the Vogue reader’. The shoes used archive Liberty fabrics applied to vintage Nike basketball styles. We were inspired by the heritage of Liberty vs modern icons of basketball, we gave them a sport-lux twist.
It was just this weird amazing feminine / Nike mix that felt new and fresh, and I certainly had not seen anything like it, then or since. The basketball chandelier in the atrium was incredibly impressive, to this day it remains one of my favourite pieces. We sketched it, then rendered it and the final chandelier looked almost identical. I would have loved to have produced it a bit better, but our old foes time and money were against us.
On to the Communi-T project t-shirt, how did you come up with the design and what inspired the style?
I believe we are the first collaborator to do a black t-shirt, which we love, as all our branding is set on black. It’s a metaphor for us working at night. We design during the day but our creations are installed at night. The pink is a colour which we love and the neon sign as you enter our studio says ‘Hotel’ in pink. The Neon has been our logo since day one – a simple keystroke based on old school hotel signage. People often say that all you can do is neon, which I find funny (as we can’t get enough) but it has been a prominent figure in our work since day one. Neon is also the language of Soho; the gay clubs, the sex shops, the strip joints, the jazz and drag clubs, Raymond’s Renvue Bar, Bar Italia. They come alive at night. As do we. And the t-shirt is a tribute to that, us and Footpatrol who have always had a neon in store since opening on Berwick Street.
What piece of advice that you’ve received has stuck with you throughout your career and what would you pass on to the younger audience who are trying to get into the industry?
Oooooof, I’m not sure. I would say that one thing we’ve always tried to do is something new, something you’ve never seen done before, try to push it. It doesn’t always happen but that should be your aim. So there’s one piece of advice “always try and do something you’ve never seen before”.
I guess the other would be to always work to evolve your style. Let it grow, don’t just find a formula and hit repeat, try to improve all the time. When you look back at our portfolio, the level of quality is pretty consistent but, the constant evolution over the years is really clear and that takes conscious effort.
And finally a question we like to ask all Communi T partners.. please describe your style in 3 words?
Pinnacle, Immersive, Over-Budget (technically 4 but I’m going with it)
Designed by Sergio Lozano, the same man responsible for the Air Max 95, the AM98 was touted as the best Nike running shoe available.
An anatomically designed, dual-pressure, full-length Air-Sole unit with a lateral crash pad system cushioned and guided the foot through each step, while a full-length air bag absorbed the punishment.
Nike’s Air Max 98, after coming off its collaboration with Gabrielle Serrano of the ‘On Air’ Programme, is back again with an inline colourway. As this Phoenix sun’s iteration appears, Beaverton further blends lifestyle and sportswear influence.
Colourful in its entirety, the tooling breathes in bright orange and blues throughout the intricate panelling with accents bearing bolder tones. the tongue shimmers with its warm hues while cool tones, neutral whites, and blacks, create a canvas of tonal synergy.
The Nike Air Max 98 ‘Gunsmoke/Team Orange’ is Now Available in-store and online. Sizes range from UK6 – UK112 (including half sizes), priced at £145.
With the original GEL-KAYANO 5 OG upper, and the new Gel Quantum sole, the new GEL-KAYANO 5 is remixed, reshaped, and resoled. Born from the 90’s and evolved for the now with visible technology and it’s fit for fashion, fit for fitness, and yours to own.
The shoe is built up from two leading tech-runners in today’s market. The shoe utilises a mix of Mesh, Suede, and Leather detailing. The upper is comprised of a multi-directional stretch mesh that adjusts to the shape of the foot. SOLYTE Lasting offers soft durable cushioning, stitched just under the sock-liner for enhanced comfort.
The tech continues under the upper with the iconic 360-degree GEL technology cushioning system. Designed to provide shock absorbency throughout the entirety of the shoe. This results in your foot receiving little impact from angles as you move through your stride, it also helps with heel to toe transitions making them smoother and more efficient.
The shoe also features ASICS IGS (impact guidance system), this helps the shoe work with your foot rather than controlling it, resulting in more natural movement. Finally, the shoe sits atop a AHAR rubber. Made from the same kind of rubber as car tyres, this is engineered to deliver grip and a large number of surfaces with ease.
To celebrate the release of the GEL-KAYANO 5 360 we teamed up with @J_Rago to introduce this new fusion of technology.
The Footpatrol x ASICS Daihyo Competition is our way of acknowledging creatives within our community.
Competition criteria involve’s photographing your ASICS old or new, and showing us what you can come up can create, the winners of the competition will have the opportunity to represent Footpatrol through our social channels, along with winning lucrative rewards.
Click here to learn more about the Daihyo Competition.
Last year, Nike invited locals in New York City, London, Paris, Seoul, Shanghai and Tokyo to design their own Nike Air Max inspired by the uniqueness of their communities. From these ‘On Air’ workshops, 18 finalists were chosen based on the creative executions of their designs. The public then voted on six winners—one per city—which included Jasmine Lasode from London.
The model chosen was a London staple with the Air Max 97 and the inspiration behind her idea was: London romantic summers – including her own first date. “The colours and details are all personal to our first date”, she says. “There’s the sunset, the drinks we bought at the corner shop, and price tags. Overall, the shoe is about love and good vibes”.
The upper is constructed in a combination of mesh and a shiny leather with a grid panelling – that represents the tiling on the corner shop floor in white with a host of vibrant hues. Orange make up the top portion of the silhouette, whilst a combination of of teal and hyper violet create the ‘waves’. Further bright hits in volt are featured on the side panelling, the laces and ’97p’ motif against the tape which was inspired by the vibrant price tags on the fruit and veg available. In addition, ’24/7′ replaces the signature Swoosh that signifies the opening hours of the corner shop and ‘Good Chat’ on the heel tab is a nod to Lauren’s nickname.
Nike Air Max 97 By Jasmine Lasode ‘London Summer of Love’ is now SOLD OUT.
