Last year, Nike invited locals in New York City, London, Paris, Seoul, Shanghai and Tokyo to design their own Nike Air Max inspired by the uniqueness of their communities. From these ‘On Air’ workshops, 18 finalists were chosen based on the creative executions of their designs. The public then voted on six winners—one per city—which included Jasmine Lasode from London.
The model chosen was a London staple with the Air Max 97 and the inspiration behind her idea was: London romantic summers – including her own first date. “The colours and details are all personal to our first date”, she says. “There’s the sunset, the drinks we bought at the corner shop, and price tags. Overall, the shoe is about love and good vibes”.
The upper is constructed in a combination of mesh and a shiny leather with a grid panelling – that represents the tiling on the corner shop floor in white with a host of vibrant hues. Orange make up the top portion of the silhouette, whilst a combination of of teal and hyper violet create the ‘waves’. Further bright hits in volt are featured on the side panelling, the laces and ’97p’ motif against the tape which was inspired by the vibrant price tags on the fruit and veg available. In addition, ’24/7′ replaces the signature Swoosh that signifies the opening hours of the corner shop and ‘Good Chat’ on the heel tab is a nod to Lauren’s nickname.
Nike Air Max 97 By Jasmine Lasode ‘London Summer of Love’ is now SOLD OUT.