The Footpatrol Communi T project is our way of supporting and working with creatives in our community.
When we approached Mitch Crook and Hotel Creative for our Communi-T project, we knew they would want to do something big to commemorate it. After all, Hotel are known for their larger than life retail installations, sleek and chic artistic direction and over the top (in the best way possible) ideas.
However we didn’t realise how much mess it would make…
Neon is big theme for us and for Hotel, so incorporating into the project somehow was always going to happen, however Mitch and Co. wanted more than ‘just another nice neon’ and opted for a slightly different tactic.
“We wanted to destroy something that we LOVED. Yes, we wanted to keep the two amazing logos together but we wanted more from it than ‘just another nice neon’. So we thought about how we could get MORE.
We wanted to destroy it, upcycle it and then use it within our retail installations in-store, but not in a traditional way. So we created something new from it, the broken Neon is being displayed in London and Paris, it our retail activations. GO SEE!! Hopefully you’ll like it.” Mitch explained.
The Footpatrol x Hotel Creative Communi-T T-shirt is available online from 8:00AM BST Saturday 20th April, and in our London and Paris stores from 10:AM BST. Sizes range from S – XXL, priced at £30. Free sticker, tote bag and poster will also be given away as an in-store gift with purchase, while stocks last.