Author: Tom
With a focus on premium materials and comfort, the Made in UK Urban Peaks pack features a mixture of pigskin and mesh for the upper whilst the 1500 utilises ENCAP technology in the midsole for maximum durability and comfort.
Inspired by trail running, the Urban Peaks pack focuses on a juxtaposition of modern trail running inspired colours set in individual bold colour blocks.
With an enthuses on comfort, the 575 benefits from the edition of a Vibram outsole providing maximum surface contact and multi-surface traction.
The New Balance Made in UK ‘Urban Peaks’ is Now Available online. Sizes range from UK6 – UK12 (including half sizes), priced between £140 – £150.
The Viotech story first takes us back to the year 2001, in a pre ‘internet-sneakerhead’ time when dial-up was king and it wasn’t as easy as it is today to track down regional exclusive releases from abroad without travelling thousands of miles.
During this time Nike’s Japanese Division was in the process of introducing their co.jp initiative, which created colourways only available in very select locations in the country. One of these was known as the Rainbow, which launched alongside a trio pack called the ‘Ugly Ducking’ pack. The ‘Rainbow’ was the standout model of that time – a sneaker that featured a clash of colours that all bounced off of one another. The design just worked and subsequently, it’s now seen as an icon.
This season, Nike has revisited this iconic colourway and introduced it to another one of their legendary silhouettes – the Air Max 90. Using this much sought-after Japanese exclusive as inspiration, Nike has used a premium suede upper and brought to it the same bold colour-blocking theme that made that Dunk Low so popular. One of the stand out colours amongst these colour blocks was known as Viotech. This was the name Nike gave to the purple shade that was found on both the sidewall and the sole unit of the Dunk Low and features across the toe vamp on the Viotech 2.0.
With the introduction of the Air Max 90 Viotech we teamed up with our good friend and illustrator, Mark Ward (@markwardstudio).
Hailing from South London during the post internet 80’s, Marks inspiration is very clear to see. With all the Americana skateboard magazines he was reading as a child, he soon realised that the sunny Californian environment being depicted in the imagery didn’t reflect the London environment he found himself.
With this, Mark now brings that Californian sunshine to his illustrations and this was no different for his latest work with us. For this launch, Mark brought his distinct style and incorporated it to this latest member of the Viotech family.
The Nike Air Max Viotech 2.0 is now available in-store and online.
Shop our latest product HERE.
Originally sketched up in 1987, the Air Max 1, designed by Tinker Hatfield, was the first time Nike had ventured into visible Air cushioning on a trainer.
Previously an architect for Nike, Tinker became inspired by the Pompidou Centre in Paris, a building famous for being built inside out. This vision was the starting point for what was to become the Air Max 1. The idea was to make the inner workings of the Air units – which had already been in use with Nike since 1979 – visible.
This latest edition recalls those original sketches and looks back to the process from sketching to being shelved. The ‘Sketch to Shelf’ features several handwritten details which describe areas of the trainer that needed to be looked at, redesigned or were ready to go.
Special patterns are visible throughout this edition, mainly the scribbled colour blocks that pay homage to the original University Red colourway from 1987. Other details include the loss of the branding on the rear of the right shoe, which has been replaced with a handwritten date and signature from Tinker Hatfield. Sticking with the approach of this being an item of process, the inside reads ‘Sketch, property of Nike, not for resale’.
Now available in-store and online in limited quantities.
Nike is no stranger to collaborating with fictional places and people. Just last year, the Swoosh partnered up with the Creed movie franchise on an Adonis Creed collection, and the Back to the Future Nike Mags continue to elude many collectors.
Now, the brand has teamed up with Netflix’s blockbuster series Stranger Things on a range of footwear and apparel. And while the show might be make-believe, the sneakers are very real and uncommonly stylish.
Taking place in the fictional small town of Hawkins, Indiana during the 1980s, the show is itself packed-full of vintage references. The collaborative collection highlights three of the Swoosh’s most beloved silhouettes: the Cortez, Blazer, and Tailwind. During the ‘80s, the sporting world was undergoing an aesthetic reinvention, with athletic footwear becoming more style-forward by the year. All three of these Nike styles helped to lead that brigade.
Drop 1 takes its name from the Hawkins High school featured in the sci-fi series, which is set in a small Midwestern town called Hawkins, located in Roane County, Indiana.
The Hawkins High Pack sees the school’s green and orange colour scheme and its tiger mascot used in designs that channel the style of a retro sports kit.
Nike x Stranger Things ‘Hawkins High’ Pack is Now available in-store and online. Sizes range from UK3.5 – UK12 (including half sizes), priced at £95.
Kanye West and adidas Originals’ collaboration continues with the release of the adidas Originals YEEZY BOOST 350 V2 ‘Antlia’ Reflective.
The European exclusive 350 V2 ‘Antlia’ iteration follows on from the brand’s subtle YEEZY BOOST 700 V2 ‘Black’ release and coins its name from a star constellation in the Southern Celestial Hemisphere. The astronomy-inspired pair arrive painted in a two-tone, pale grey and soft pastel yellow hues across the sock-like Primeknit upper.
Just like its cohort of predecessors, the YEEZY BOOST 350 V2 features signature centre stitching down the upper, and plays host to adidas’ innovative technologies. With a midsole tooled with BOOST technology, each step is guaranteed to be just as cushioned as the last, and the pair’s Primeknit upper boasts the brand’s most advanced digital knitting techniques, ensuring foot-hugging comfort. Signing the silhouette off, the addition of 3M lacing provides glimmering detailing, just like the Antlia constellation itself.
adidas YEEZY BOOST 350 v2 ‘Antlia’ Reflective is now SOLD OUT.
After curating ‘THE TEN’ collection and a 2nd series after, OFF-WHITE founder Virgil Abloh puts an end to the revolutionary capsule and focuses on a new path.
The Nike c/o Virgil Abloh “Athlete in Progress” collection salutes the unbreakable confidence held by runners. The international running community embraces the power of self-belief, consistent from the unprecedented marathon performances of ’84 through the continued efforts to break boundaries in ’19, and in every fight for a personal best or world record. While times may not be equal and races are won by one one-hundredth of a second, runners, though self-reliant, share the drive toward consistent progress.
For the “Athlete in Progress” collection, Virgil Abloh taps Nike’s rich heritage in track and field. The assortment balances performance product with footwear inspired by Nike’s storied running shoe designs.
Footwear include the Nike Wmns Zoom Terra Kiger 5 in three different colourways. All three designed in the style of Abloh’s theme of deconstruction along the exposed tongue, a combination of nylon and suede make up the upper. Further details include and exaggerated lacing system adding in elements of rock climbing or trail running aesthetic and its bold rubber spike outsole – inspired by track spike footwear but intended for everyday use.
The Nike Wmns Zoom Terra Kiger 5 is now SOLD OUT
After showcasing his very own Air Max 720 during Air Max Day, his latest project on Nike’s new innovation Air Max line is due to come into the play.
Previously, partnering up with Nike on the timeless Air Force 1, this take is more eccentric than the last. The upper aesthetic is dissimilar to the original design of the AM720, constructed in a white leather and bright coloured suede overlays, a neon mesh underlay is present on the medial side of the foot. Yet the standout feature amongst the bright hues is a multi-coloured marble tie-dye element on the toe box and ankle collar.
Further details include engraved Nike branding on the heel and coloured hits on the outsole underneath the ever present 720 sole unit. Cork insoles combined with OBJ’s logo finishes off the bold sneaker.
The OBJ x Nike Air Max 720 ‘Multi-color/Hyper Pink’ is now available in-store and online. Sizes range from UK3.5 – UK12 (including half sizes), priced at £170.
#TEAMFP
Over the years, the Air Max 90 model has gone through a host of iterations with the silhouette being a catalyst of updated technology such as hyperfuse, flyknit as well as an Ultra version.
Continuing with the tradition, the ‘Side A & Side B’ release will take inspiration off the connection this model had with music at the time. Nike honors a host of iconic Air Max 90 iterations into its latest release. A combination of classic and premium materials as well as written details make up an Air Max 90 filled with nostalgia.
To launch both ‘Side A & Side B’ models, we partnered up with Nike and Breaks Agency to host an event in London, Soho to commemorate the inspiration behind the both iterations. The connection the Air Max 90 and music was a heavily used and the concept of the event was to keep it close to home. Hosted in Soho’s Phonica record store, the atmosphere will revolve around music, 5 DJs to provide the music – 4 sets back to back and an opening set from Noire, respectively.
In addition, we photographed Lucy and Oneman who are 2 of the 5 DJ’s who will be involved on the night, wearing the upcoming Nike Air Max 90 QS ‘Side A & Side B’.
For a chance to attend the event on Friday 21st June RSVP at RSVP@breaksagency.com
In conjunction to Soho Music Month, we partnered up with Future Bubblers to host Real Talk Sessions – a talk held across 4 weeks featuring guest speakers within the music industry.
Each talk is an open and safe environment for both guests and attendees to openly discuss about all things music. Each week is built around a different topic. Part 2 revolved around ‘How do I get My Music On The Radio?’ and featured Future bubbler guest speakers Selassie tbc, Amy Frenchum and Radio 1Xtra’s Jamz Supernova. Each speaker discussing their experiences and graft within the music industry and how their ear for music provides a platform for the artists around them. In addition, how they’ve adapted to todays social media world and how that has affected their way of work.
At the end of the segment was a Q&A session which allowed the chance for attendees to gain in-depth views on how to go about their personal journey.
Stay tuned for Part 3: How Do I Tell My Story?
Sign up HERE for the next Real Talk Sessions.
#TEAMFP
The Air Max 90, an upgraded outlook to its predecessors became a cult classic and a traditional mainstay to Nike lifestyle footwear over the years. Designed by Tinker Hatfield, the Air Max 90 silhouette featured an aggressive look with a midsole wedge that supported the air unit. Although keeping the original mesh and suede combination, a leather mudguard added for an updated aesthetic.
Over the years, the Air Max 90 model has gone through a host of iterations with the silhouette being a catalyst of updated technology such as hyperfuse, flyknit as well as an Ultra version.
Continuing with the tradition, the ‘Side A & Side B’ release will take inspiration off the connection this model had with music at the time. Nike honors a host of iconic Air Max 90 iterations into its latest release. A combination of classic and premium materials as well as written details make up an Air Max 90 filled with nostalgia.
The Air Max 90 models involved in making both releases stem from past years such as Air Max 90 Infrared, AM90 ‘King of the Mountain’ (2008), AM90 ‘Cork’ (2015), AM90 ‘Moon Landing’ (2014), AM90 Powerwall ‘Lemonade’ (2005), AM90 Powerwall (Sunblush), AM90 ‘Untold Truth’ (2007), AM90 ‘Ostritch’ (2008) and AM90 ‘BRS’ (2005).
Section of each older model is used to create two whole Air Max 90s. Written details along the tongue and outsole continue the theme of music with each older pair written down as a track list.
The Nike Air Max 90 ‘Side A & Side B’ will be available for an in-store purchase exclusively through an online raffle. STRICTLY ONE ENTRY PER COLOUR PER PERSON, multiple entries will be cancelled. Raffle entrance closes on Wednesday 19th June at 10:00AM BST.
Click HERE to enter…good Luck!
