Over the years, the Air Max 90 model has gone through a host of iterations with the silhouette being a catalyst of updated technology such as hyperfuse, flyknit as well as an Ultra version.
Continuing with the tradition, the ‘Side A & Side B’ release will take inspiration off the connection this model had with music at the time. Nike honors a host of iconic Air Max 90 iterations into its latest release. A combination of classic and premium materials as well as written details make up an Air Max 90 filled with nostalgia.
To launch both ‘Side A & Side B’ models, we partnered up with Nike and Breaks Agency to host an event in London, Soho to commemorate the inspiration behind the both iterations. The connection the Air Max 90 and music was a heavily used and the concept of the event was to keep it close to home. Hosted in Soho’s Phonica record store, the atmosphere will revolve around music, 5 DJs to provide the music – 4 sets back to back and an opening set from Noire, respectively.
In addition, we photographed Lucy and Oneman who are 2 of the 5 DJ’s who will be involved on the night, wearing the upcoming Nike Air Max 90 QS ‘Side A & Side B’.
For a chance to attend the event on Friday 21st June RSVP at RSVP@breaksagency.com