International Women’s Month Talks with the Imprint Collective

26.02.22 General



To celebrate International Women’s Month, we’ve teamed up with The Imprint Collective on a series of talks that shine the light on woman who are constantly pushing the fields they work in.

Ranging from creatives, to agencies to brands, we’ll be sitting down to learn more about them, the paths that have got them to where they are now and of course, their professions.

Check out the line up below and CLICK HERE to get your tickets for our last talk with PUMA UK’s Louise Howley and Fran Lavelle.

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A Trip Down Memory Lane with Friends & Family | Footpatrols 20th Anniversary

25.02.22 General



To celebrate our 20th anniversary, we took a trip down memory lane and delved into the history of Footpatrol with Friends and Family. Current team members, past team members of those people that have been passing through our doors since 2002.

With 20 years under our belt and a whole host of memorable faces, we opened the doors to just a handful of memorable people to catch up on old times and to of course, check out our 20th anniversary collection with Rimo.

Jimmy

I took care of retail (and many other bits) of Footpatrol for 10 years from its reopening in 2010 to 2020. It’s been a huge part of my life and I’m thankful for all the lovely people I’ve met and worked with along the way. Peace and Love to all TEAMFP past and present and best of luck for the next 20 years!

Emil

It’s great to see Footpatrol make it to 20 years whilst still being able to keep their integrity and move ahead with the times. 

Kish

Footpatrol is more than just a sneaker store. The team at FP have always engaged with the sneaker community with reverence and integrity.

Dean

My name is Dean and I’ve been shopping with Footpatrol for a number of years now. I’ve always loved the family aspect of FP. They have always made the guys I’ve camped with and myself feel valued and respected. Congratulations on 20 Years. Team FP. ❤️

Benji

A hidden gem in Soho, FP was where many loyal friendships originated. We attended many camp outs throughout the years and most were very memorable, quite often we would meet there just to chill with the staff and the people even when not after a special release. A place we can still call home after all these years. Thank you FP.

J Rago

Footpatrol LDN, for many…… is our community center!!!! In a city which exhibits every culture known to man…FP is THE place where the sneaker enthusiasts amongst us collide. The experiences, memories and friends made over the years will last a lifetime.

So Thank you, & Many happy returns #teamFP

Franklin

Footpatrol has been at the forefront of trainers for the past 20 years and a true staple in the community, plus it’s really good to have a UK based store have elite collaborations with all the major trainer brands. The King wishes Footpatrol another 20 years of success.

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London In-store Mystery Draw is now Closed!

23.02.22 General



It’s gone and happened again… Another mystery draw has found its way on to the Footpatrol blog giving you, the community a chance at at some special past launches… 

To find out more about this mysterious package, click on the link below to enter!

PLEASE TAKE TIME TO READ THE BELOW!

The rules are simple, you MUST be following @Footpatrol_LDN on social media. You can only enter ONCE for ONE item, you can’t enter for multiple so choose carefully as multiple entries will be cancelled! The mystery draw will close Friday 25th February at 08:00AM GMT so be quick! Winners will be notified via email, good luck!

The London In-store Mystery Draw is now closed!

To enter, you’re required to sign up via the above form, this WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will result in forfeiting your win.

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Air Jordan III ‘Cardinal Red’ | Draws Now Closed!

18.02.22 General



Among the iconic models within the Air Jordan signature line, the Air Jordan III certainly makes a case for the top pick. Released in 1988, MJ famously wore the AJIII in his 2nd Slam Dunk contest win from the 3-throw line, becoming synonymous to the basketball icon.

Over the years, the Air Jordan III has gone through many iterations and collaborations. However, it’s the clean and subtle approach that deem to capture hearts of the consumer and collectors alike such as the ‘White Cement’ and ‘Black Cement’ respectively. To set the AJIII off in 2022 and carrying on the festivity of the All-Star weekend is the ‘Cardinal’ colourway.

This latest retro bares similar hues from the Air Jordan VII ‘Cardinals’ from 1992. With its signature DNA feature of a clean white leather base and iconic elephant print, the midsole, lining, eyelets and outsole use ‘cardinal red’ along with ‘light curry’ hits.

PLEASE TAKE TIME TO READ THE BELOW!

The London In-store draw is now closed!

ONLINE raffles will now be over on the Footpatrol app, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!

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The Nike Air Max 97, 25 Years and Counting

18.02.22 General



With great discipline comes superior ideas. A forward-thinking masterpiece. Timeless and ahead of its time, 25 years later, here we are still talking about the Nike Air Max 97. Sneaker junkies across the globe unite as we briefly educate you on what you need to know about this iconic footwear emblem.  

The year 1997. A pinnacle moment in sneaker history saw the birth of the Nike Air Max 97. Visible air continued to shine but this time throughout the entire midsole as well as a hidden lace up system which enabled Nike to innovate a shoe model loved by many to this day. Air Max was first born in 1987 through Tinker Hatfield’s daring design on the Air Max 1 (originally known as just ‘Air Max’ with experts not knowing how legendary the first of its kind would become therefore naming it the Air Max 1) – a shoe which to many changed lifestyle culture and foot comfort forever. Fast-forward 10 years later and here we are with the updated/futuristic 97 iteration of the legendary line.

As Tinker Hatfield and Sergio Lozano stepped away from Air Max to focus on more performance-based and flagship Nike footwear, the reins were handed over to Christian Tresser – little did he know this moment in his career would stand the test of time amongst sneaker evolution. With a new millennium approaching and technology advancing it was vital Nike kept one step ahead of its competition. Tresser, taking inspiration from rain drops, nods to the Japanese Bullet Train, automobiles, CD’s, the waves of the sea and of course mountain bike frames – the Nike Air Max 97 emerged. 

The shoe was a huge hit in Italy, especially the neck-breaking Silver Bullet which had a significant regional elegance to it with a sense of luxury – a fan favourite to the always stylish Italians. This version of the shoe also takes reference from the infamous, high speed, Japanese bullet train which revolutionised the way people travel. With the help of Japanese culture and design, Tresser had a solid base to work from in producing a new vision for Air Max under high pressure and big expectations. The 2 year earlier success of the Nike Air Max 95 (the 110’s to us in the UK), Japan also helped the evolution and innovation of sneaker culture and with this demand, came the need for upgraded premium releases. Connected fact: The small boutique street-style stores in Japan also inspired Footpatrol London’s earlier shop interior decor.

2017 brought the silhouette’s 20th anniversary, a welcomed return with many new retroed versions of some classic colourways, along with some clean in-line and premium itterations, plus some new high heat releases alongside. The year revived the AM97, fueling sneaker addicts to acquire pairs they had once forgotten about. 2017 will be looked back at a key time for the Air Max model. Be sure to keep your eyes peeled on the Footpatrol launches app calendar for what’s coming up in the Nike Air Max line. 

Over the years Nike has come up with some truly outstanding Air Max pairs worthy of any sneaker rotation or collection. Here are a few of our favourites picked by the team over at Footpatrol. 

Nike Air Max 97 Silver Bullet (See Below)

There have been a few versions of the AM97 Silver Bullet since its beginnings in 1997 – the colourway even inspired further silhouettes in the Nike production line such as TN’s, Zero’s and Jewel’s. The jarring colours scheme inspired by the Japanese Bullet Train and the ripples from a water droplet sets precedent to the Air Max 97 DNA.

Over the years, the Air Max 97 Silver Bullet has retroed only a handful of times since its original release, hence its consistent high demands from consumers and sneaker enthusiasts alike. The iteration from 2012 released along a pack of original Air Max silhouettes and had a slight change with its monochrome black outsole. After its hiatus, the AM97 returned in 2016 with Italy being host to its pre-release due to its huge popularity in the 90’s. With that being said, Nike released the AM97 Silver Bullet in Italian retailers only. The ‘La Silver’ came with special badges which the inline Silver Bullets in 2017 didn’t. In addition to the Italian market, on a separate occasion, a special edition was released with the Italian flag on the heel tab and tongue in very limited numbers.

Nike Air Max 1/97 Sean Wotherspoon – 2017/2018 (See Below) 

The most important Air Max Day to this day? The Nike Air Max 1/97 x Sean Wotherspoon for Vote Forward in 2017. Wotherspoon competed alongside our very own former Footpatrol London store employee Alexandra Hackett [a.k.a @miniswoosh]. Sean’s shoe boasted a hybrid of Air Max 1 and 97 whilst structured with contrasting corduroy materials. The campaign elevated Sean’s career as not only a lover of vintage fashion at his consignment stores Round Two but also as a new and upcoming sneaker designer – which has now seen him venture onto adidas. Check out Sean’s latest releases here.

Nike Air Max 97 x Undefeated (UNDFTD) – 2017 (See Below)

Undefeated never seem to miss when it comes to an Air Max collaboration. In 2017 we saw black, white and green versions of the shoe. Not easy to spot nowadays, a rare commodity and a sneaker many people wish they had bought. Undefeated branding ran through the waves as well as their iconic logo on the tongue of the sneaker. 

Nike Air Max 97 x Skepta 2017 (See Below)

A key player in Nikes locker – another 2017 release saw our very own UK resident MC and Grime artist Skepta collaborate with Nike on a jaw dropping colour scheme on a Ultra variation of the 97 which boosted his recognition not only in music but in fashion, design and all round pop-culture status. Skepta has since gone on to make several key Nike models including a Nike Air Max Deluxe as well as a Air Max Tailwind V.

Around that time, Nike were heavily pushing hybrid models – constructing 2 silhouettes into one. Nike’s GS sizing were hybrids at a time where Air Max 95’s would come with an Air Max 93 midsole, so these releases weren’t anything new. With the Skepta collaboration, Nike took the Air Max BW and the Air Max 97 to create a Paris inspired project. From the contrasting Swooshes taken from the French Flag to the mesh material, the AM97/BW paid homage to the love Paris and Skepta have for each other.

Nike Air Max 97 Gold (See Below)

If silver does not take your fancy, don’t worry Nike has you covered with a gold version of the Air Max 97 Silver Bullet. The metallic hints make this shoe very noticeable on the streets. The dark red swoosh Nike branding reinforces the style’s strong status. The shoe also comes in a strong patterned Italian version. 

Nike Air Max 97 Baroque Brown

A stand out colourway pasted in earthy tones with a speckled midsole, contrasted with the full length Air Max bubble, the Baroque Brown 97’s are a must-have pair. From the bottom of the outsole to the top of the upper, the waves fade lighter in tone giving a stand-out finish. Once more, a premium suede has been used rather than the favoured metallic prowess recognised to many AM 97 fanatics. 

Nike Air Max 97 Puerto Rico – 2021

In more recent times we have seen the Air Max 97 Puerto Rico hit the shelves. Similar to the Italian version, the design features Puerto Rican flags as well as a subtle change in the swoosh embroidery.

Nike Air Max 97 Rio Jacquard Brazil – 2016 

A wild pair but one which will now set you back a fair few pennies since its release in 2016. Carnival vibes throughout are just what Brazilian people are known for – this shoe is meant to be worn on the streets, joined by good people, music and dance. The digital speckle highlights this shoe, uplifting its presence whilst the pine green reminds you of its South American heritage.

Nike Air Max 97 Hyperfuse Hasta – 2012 (See Below)

In 2010, Nike introduced its latest innovation of Hyperfuse technology used in its footwear.

Eliminating its traditional cut-and-sew method, three layered composite and durable materials are fused together using heat and pressure to give off a lightweight and breathable feel. In 2012, Nike relied heavily on Hyperfuse and applied it on their classic models with the Air Max 97 being one of them. The hyperfuse material is used all over the upper with a combination of open mesh for maximum breathability.

Nike Air Max 97 Kashima Antler – 2006 (See Below)

In 2006, Nike released the ‘Kashima Antler’s Pack’ which was an ode to Japan’s most successful professional football team, the Kashima Antlers. Nike applied the inspiration on 3 icons, the AM95, AM97 as well as (at the time) newly innovated Air Max 360. The Air Max 97 combines subtle tones of black and grey. It also boasted the much-beloved elephant print on the upper with a teal-colored Max Air unit and Kashima Antler branding on the tongue and heel tab.

Download our Footpatrol launches app here for all the latest news and releases. 

Shop the latest Air Max styles here.

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adidas NMD S1 ‘Ice Mint’ with Dego

18.02.22 General



London’s underground music scene has hosted some of the best DJs around over the years. When taking a trip into the past there was one artist that stood out to us, one of which many of us at Footpatrol would’ve come across at some point, even if we hadn’t known it. 

Cousin Cockroach, Pavel Kostiuk, DKD, Plutonia, Nu ERa, Da One Away, Mr Goodgood; just some of the aliases and groups that Dego has produced under. So if you find yourself digging through some of your old vinyl and see any of the above, well now you know who’s the man behind the mask! 

For adidas’s upcoming NMD-S1 launch we looked to delve more into the past to hear Degos story and how he found himself where he is today. 

Footpatrol: Dego, before we get into everything, how are you?

Dego: I am fine inside my head but physically in pain due to a weekend of basketball & 11 a side football.

FP: For people who don’t know who you are or are unfamiliar with your work , could you tell us a little bit about yourself and what you do?

Dego: I own 2000BLACK records whilst producing all things influenced by reggae, jazz, soul, boogie, hip hop, house & detroit techno.

I have been credited with being a pioneer or influencer of a few different unique london based music (genres to some!!!).

FP: At what age did you realise that you had a passion for music? 

Dego: Around the age of five or six is when i remember listening to music on my Dad’s stereo using headphones and feeling like i had been transported into another world. The headphones created a totally submerged experience and when you’re hearing the crazy outer space sounds of Lee Scratch,Tubby’s and Scientist with heavy B-lines you almost feel like it’s magic before you.

FP: Your music style  has close affiliations to London, could you explain to us the inspiration behind your artistry and what impact it has had on the underground music scene?

Dego: My influence is the passion and drive to better my music. Clubs likeTrends Night Spot, Ambassadors, Gossips, All Nations & Plastic People moulded me into knowing what I can do to people and what ‘RAVING’ really can be. These places never had a one style of music policy so when I make my own I try to use all that i love for the duration of my song playing.

FP: How have you seen the London underground music scene grow since your first mixes you ever put together?

Dego: I have seen London’s underground scene from blues parties to nightclub establishments to illegal warehouse parties to massive festivals.In all that time it has grown shrunk grown again became niche or at periods been a trashy commercial entity masquerading as the underground. London always finds its cutting edge somewhere and regardless of the establishment forcing some closures or money men polluting its ethics, many of us stay true to our love of the arts and with that we can survive anything.

FP: Tell me a little bit about your record label 2000 black ? How did that come about?

Dego: 2000BLACK started in 1998 and was born out of a refusal to be pigeon holed and named after the Roy Ayers song 

FP: If there are any, artists or  producers have influenced your art form?

Dego: Many like the Mizell Brothers ,UR , Dilla, Pleasure, ATCQ, Desi G & Barry White, George Clinton and so many more.

FP: You  are one part of the music duo 4hero that you formed with Marc Mac as Dollis Hill residents, tell me a little more about this and what role Dollis Hill has played in shaping your art form.  

Dego: 4hero was born out of the uk hip hop scene and the summer of love era. Drum & Bass was the main template where we attached sci-fi, soul, dub & cautionary tales. Dollis Hill was just a place our studio was located in.

FP: Your music style is described as ‘naturally morphing into something else when you’ve got it figured out.’  From Drum ‘n Bass to broken beat style, what would you say is the most distinctive thing about your music style?

Dego: All its roots are in black music and has no care whatsoever for current trends. We have our own sound that we expand on and push the limits to further fusion discoveries. 

FP: What advice would you give to our viewers that want to start out in music and or build their own record label?

Dego: Own as much of your output as possible. Release music you love and are passionate about,keep in mind that art is often just a snapshot of particular time and place. You don’t have to be too precious about it but always strive to do better with every release. The industry is already full of middle men, sharks and charlatans pretending to care about music. So please do try to navigate accordingly and have fun.

FP: To finish off we would like to thank you so much for the interview. Is there anything you would like to share with the Footpatrol friends and family? That could be anything from getting people excited about something, a message of positivity, whatever you like.

Dego: Thank you for having me on footpatrol & check out 2000BLACK at bandcamp.

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Nike Dunk High 1985 ‘Acid Wash’ | Draw Closed!

17.02.22 General



The last couple of years has seen the Nike Dunk rule supreme. Taking not only the sneaker world by storm once again, it’s also opened up the world of sneakers to a whole new audience. Thanks to its clean aesthetic and easy use of colour blocking, its simplicity is welcoming. First launched back in ’85, the Dunk was an on court success and quickly became a street icon as well.

For the second time, Nike take us on a trip back to the 80’s to where it all began for another revisit of their 1985 Nike Dunk High. Paying homage to that original shape, Nike first set about its return with frequent collaborator UNDERCOVER and their UBA collection. Not too long after, Nike followed up this return with a duo of colour ways in a rather distinct, vintage acid wash disguise. It’s here that we land once again with another pairing of distressed inspired colour ways.

Focussing on some distinct colours within the palette, on offer you’ll notice a bright vibrant mix including a fan favourite ‘University Blue’ and ‘Collegiate Orange’ which is greeted with a vintage inspired yellow outsole. This aged feel carries on into the second pair with a more subdued black and yellow mix thats reminiscent of the ‘Varsity Maize’ colour blocking.

PLEASE TAKE TIME TO READ THE BELOW!

The ONLINE draw is live over on the Footpatrol Launches App, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

To sign up to the Online draw, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until completion of the draw. Those successful will have their win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn.

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WMNS Air Jordan 1 LV8D ‘Bred’ | Available Now!

17.02.22 General



Everything we’ve come to know and love, all wrapped up in a new, unique package… thats what the Air Jordan 1 LV8D brings to the table and we’re liking it! Not forgetting where the Air Jordan 1 came from, this latest take perfectly represents its OG heritage. With an upper thats been carefully crafted with a soft leather, the colour way is a traditional use of red and black that everyone knows as the ‘Bred’ colour way.

Keeping those recognisable touches in place with the additional, over exaggerated midsole creates a much welcome juxtaposition for the eyes. Something that looks like its straight out of the 80’s with its platform midsole fits perfectly into the modern fashion trends of today.

The WMNS Air Jordan 1 LV8D ‘Bred’ is now available in-store and online, priced at £125. Make sure to take a closer look at this latest model from the Jordan Brand below and all we have left to ask is, how would you style the AJ1 LV8D?

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YZY 350 V2 CMPCT ‘SLATE RED’ | Draws Closed!

16.02.22 General



The YZY 350 V2 CMPCT ‘SLATE RED’ is highlighted by an engineered 3D knitted upper that provides a tight sock-like fit and premium lockdown support while no-tie stretch laces allow for easy on and off wear. The Midsole utilises Adidas’ innovative BOOST technology to offer the ultimate underfoot cushioning experience. The YZY 350 V2 CMPCT is made with a series of recycled materials, and at least 50% of the upper features recycled content.

PLEASE TAKE TIME TO READ THE BELOW!

The London in-store draw is now closed!

To download our Footpatrol Launches App and enter, CLICK HERE!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

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adidas NMD S1 ‘Ice Mint’ | Coming Soon!

15.02.22 General



Everyone will remember the fan fare that came with the launch of the original adidas NMD R1 back in late 2015. What was a limited release, the NMD R1 continued on with the craze and the need for a lifestyle sneaker that offer a super lightweight, comfortable sock like look and feel. The NMD R1 was all those things wrapped up in one simplistic package.

Listening to the demand, adidas set about continuing to tell the NMD story with the introduction of the NMD Chukka, the NMD City Sock and even letting frequent collaborators like Pharrell Williams loose on the sneaker which in turn, brought another round of hype towards the silhouette.

Now into 2022 and adidas see this as the perfect time to reimagine the NMD and how the NMD should look and feel in the modern day. So with that, we introduce you to the NMD S1.

You can clearly see a new approach has been taken however, there is a clear DNA in place with its lightweight upper and contrasting, chunkier midsole that speaks true to that original NMD R1. Bringing the NMD into the modern day, the visible BOOST has now become encaged within a sleek, aerodynamic midsole with semi transparent properties that follows through into the Three Stripes on within the Primeknit upper.

Take a closer look at the adidas NMD S1 below and stay tuned for further launch information coming soon!

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