Elijah Maura for Footpatrol | Now Available!

31.01.23 General



At Footpatrol one of our passions is coming across new artists across the creative landscape. For our latest own brand offering, we’ve partnered up with New-York based artist and illustrator Elijah Maura. Elijah takes you on a contemporary journey through the East Coast, underpinning vivid iterations of his cryptic graffiti style.

At just 25 years old, Elijah Maura has created his namesake through his time-resistant realist portraiture that contextualises the realities of everyday life, taking artistic nods from the 80s and 90s bright and rendered style of graphics, his artwork offers a fresh, retro-contemporary perspective to the eye. Elijah Maura’s work not only offers something new but honours the foundation of artwork that lies deep in New York’s city discography.

For our latest collection, we wanted to deliver a hint of New York spectacle to our apparel. This three-piece collection encompasses Elijah’s hand-drawn style across the board featuring detailed illustrations and graff-inspired logo work, taking its creative inspiration from the diverse landscape of both cities. 

The collection consisting of two T-shirts and one hoody is now available to shop in-store and online at Footpatrol here!

Footpatrol: Elijah, really great to finally have our chance to talk. How have you been?

Elijah Maura: Yeah I’ve been looking forward to it! Also, I had a blast working on this project! I wanna thank y’all for reaching out to me. I’m doing good, excited for all the change happening right now. I’ve been having fun with all the projects I have goin’ on right now which is super refreshing. Thanks for asking! 

FP: Could we delve deeper into you as a creative person. Would you be able to share with us a brief overview of who you are and what you do?

EM: Yea sure, I can try! I’m Elijah Maura. I was born in Las Vegas in ’97 and moved to NY to be with my family and go to school in 2015. I’m an Artist, mostly an illustrator. I try to make stuff that my peoples’ kids are gonna be hype to find in 20 years. 

FP: Your illustration work really does stand out. Reminds me of the old Snoop Dogg ‘Doggystyle’ graphics. Where does the origin story begin?

EM: Thank you! That’s the first I’ve heard that specific comparison, I appreciate it. That cover is mad freaky. I guess I always drew, like most kids, but I didn’t start drawing with the intention of it being ‘ART’ until high school. My parents convinced me to apply to an arts high school called Las Vegas Academy where I had a pretty classical art training (SHOUT OUT MS. KELLY MABEL YOU’RE MY DAWG FOR LIFE). I mostly painted realism until I moved to NY. I went to school for illustration because I wanted to make myself draw more, develop a good style and I knew that I wanted to make art in context to daily life for everyday people. I wanted to make shit I looked at like t-shirts, skateboards, album covers and flyers. After years of doing all those things with no specific drawing style I just started paying more attention to the art I first remembered getting excited about like my dad’s black books and his old gang box stickers, flyers I found him using as bookmarks, album covers like Company Flow’s Funcrusher Plus and MM FOOD. My mom had an ill portfolio from her time at LaGuardia High with drawings of punk chicks with mohawks and super 80’s style bright, bold, flat renderings of faces. My dad’s best friend Soyca who wrote OpenEye was a sick illustrator and we had his woodcuts and prints around the crib. Thats the true origin story. I knew that I wanted to contribute to whatever those images represented one way or another. It all felt so strong and relatable and the artist weren’t some super stars it was people that I know and looked like me and listened to the same shit my parents told me to listen to.

FP: How long do you think it took to finally work out the aesthetic you currently have?

EM: I don’t know if anything is fully worked out but it feels closer than ever. I definitely have more of a consistency than I did but I still do a lot of jumping around. I would say that I have 3 main styles or a gradient between two. I do my more realistic drawing style that has a lot of texture like i did for Tripp Jones “Raining Flames” album cover, or the WifiGawd “LEGG” single, then I have a more stylized realistic drawings that are correctly proportioned or whatever (the in between style), and finally my more abstract and flat characters directly derived from 80’s/90’s graff characters. I think that right now the graff characters feel the closest to what I wanna share and why. I just wanna respect and contribute to this legacy that gave me an identity, made me feel seen and gave me the courage to stay true to the shit I knew was made for me. It’s been mad cool to see how many people my age resonate with it. I wanna shout out my boys Andre (@andersen_onecler) and Shaheim (@333.333.333zzz) for being on the same page and keeping this shit alive. We share references and styles and put each other on and I’m grateful for and validated by them all the time.  I’m not alone so I know I’m not crazy lol. They don’t really know each other which I gotta change.  

FP: From what I understand you also did quite a bit of graffiti, was that something you planned to bring into your work or keep it as a separate medium?

EM: I guess there’s some separation. Graffiti is bound to influence my drawings and my letters. Most the stuff I make or do comes from the same place so there’s always gonna be a relationship. Graffiti stays illegal though i have no interest in making money off of it. I make and do what I do for freaks who have taste and style and I wanna honor the legacy of the people who did it before me. The drawings I have been doing are both ripped and inspired directly from illegal graffiti and I’m definitely not hiding from that, because I grew up on that and I really touch this shit, I didn’t just read about it online. But Graffiti is for me and my Art is for you. I think a little bit of opacity is important. 

FP: Let’s talk about milestones. From what I have read and seen you have worked with a whole host of people. Was there a project you worked on that has stood out for you?

EM: Yes I’ve been very blessed! My first few jobs started out strong, my sister Asha Efia was doing art direction for Lizzo in like 2012 and was making all these connections and passing them my way. One of the first commissions I got through her was the insert for Oddisee’s “The Good Fight”, then I did Chance the Rappers band Donnie Trumpet and the Social Experiment’s “Surf” album cover, followed by Lizzo’s 2015 tour stage visuals. Those 3 commissions as my introduction to freelancing were my biggest milestones cause it taught me a lot about what I like and what I don’t. After some years in NYC I had a community of artists around me and started working with musicians like sLUMs, SMTB, Drmcrshr, Tripp Jones and artists like AINT WET and it webbed out from there. My circle started CORPUS alongside Julian Pratt from SMTB and my sister in 2016, which was big for all of us. It turned the larger part of our immediate community into a team, and we’ve been exceeding our own expectations since! I’m always making more milestones with the homies. Beyond that, I love getting cool poster opportunities like the ones I’ve done for Wu-Tang Clan, Chief Keef, RXK Nephew. There’s a lot of shit I’ve made that hasn’t come out or probably never will, like my collabs with Corteiz. I have a group art show “Pieces of Bread” with my friends I met working at Greenpoint Tattoo Co. Jeff Syphered, Enrico Grosso and Ryan Mettz. It’s gonna be at the Noah flagship store on Feb. 17 which I’m super excited about! I also have a print shop that will officially open in the next couple months. Any time I realize that my life is going down the path I’ve been carving out for myself and alongside my people it all kinda clicks for me. I don’t take being an artist for granted. 

FP: Tell us a bit about the apparel you made for us, could you walk through the designs for us to give a bit more context to the Footpatrol community?

EM: I will try my best! As y’all know by now I’m better with images than words.  But I wanted to do the same thing I do here in NY for your community in London. I wanted to make sure that the people in the images would be representative of the people who are buying the sneakers and setting the trends. I wanted to make sure I didn’t dress them up or manicure them in a fashion that made them seem like influencers or professionals. The crew is keeping it calm but they all fly. The logos I wanted to feel loud and representative. I kept it simple. I’m not tryna reinvent the wheel, I’m tryna respect the legacy and point towards what works and do it better and better. I love the sole logo i made, it reminds me of old Timberland graphics but feels less mass produced cause you can see my hand in it. It feels a lil more intimate, which lends itself to Foot Patrol’s experience in the more intimate retail setting. I think I dove pretty deep into how I think about representation and why the figures in these images are important to me, so as not to be redundant I’ll leave it there. 

FP: It’s been a really great project to work together on and can’t wait for the launch, so Elijah thank you. Before we let you go, we like to allow our guests to share a message of positive or anything at all on their minds to the Footpatrol family, so please take it away!

EM: MAKE STUFF YOU WANNA SEE WITH YOUR HOMIES! HAVE PATIENCE FOR YOUR PEOPLE! PRACTICE HUMILITY! PAY YOUR FRIENDS! REST IN PEACE DAY DAY. REST IN PEACE FRAS ROCK. REST IN PEACE ANDY. REST IN PEACE PIQUI. THANK YOU FOOT PATROL FOR SHARING MY WORDS AND MY IMAGES I AM GRATEFUL. 

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Union LA x Air Jordan 1 AJKO | Draws Now Closed!

30.01.23 General



Originating from New York on Spring Street – SoHo in 1989 Union was first opened, followed shortly after by the Los Angeles opening which is the only remaining store. Continuing their partnership with Jordan Brand with the latest offering – The AJKO 1 Low.

The AJKO 1 Low pays homage to the original AJKO hi sneaker that was originally released in 1986. This shoe is that it offers a new option for Jordan Brand fans in a low top version that will be an instant classic and can be worn as an everyday shoe much like the Nike AF1 low. 

PLEASE TAKE TIME TO READ THE BELOW!

The London in-store draw is now CLOSED!

Those wanting to enter the online draw, CLICK HERE to download the Footpatrol Launches App to enter! 

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

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Inclusive Access 22 with OPEN BOOK | Disability Awareness Month

29.01.23 General



The able-body world speaks about disabilities, for disabilities, but often doesn’t allow those who experience it to speak for themselves; projects like these are where the change starts. 

Disability Awareness Month is about representation and equality. Disabilities don’t discriminate, it affects every race, religion, sex and age, yet the conversation is not there. The importance of Disability Awareness Month is to showcase the exceptional people doing things within their local community. By having these conversations, we can change the perception of those around us.

OPEN BOOK is a platform that looks to highlight and celebrate the individuals that have overcome huge hurdles in the face of adversity. The platform was set up in early 2020, by Kris Foster and James Horwitz as a safe yet progressive space to facilitate global conversations. Kris narrates these stories, and we are now there to share them in their first live event alongside a host of incredible individuals.

For Footpatrol, we feel this is a topic of conversation that isn’t spoken about enough. When we met with OPEN BOOK, we were taken aback by some things they said. So much so that we wanted to support and help normalise the conversation around disabilities within the footwear community. 

As we look to continue our approach to a more supportive, uplifting and inclusive community. That focuses on the support of others as opposed to a product. Alongside our partners, design practice, Two Times Elliott, we want to introduce to you some of those people, like many, who strive for greatness within their own space. Whether that’s through their own experiences or through the support they offer others, we would like to provide the stage for those striving to make a difference in hopes we can inspire at least one person.

Stay tuned for more information coming soon with a live event!

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adidas Samba OG | Available Now!

28.01.23 General



Timeless, classic, iconic… Any of the previous could describe the adidas Samba and neither would be wrong!

First designed in 1949, the Samba has become woven within the DNA of street culture and street style. Originally born on the pitch for players to play during icier conditions, the Samba OG returns with a soft leather upper and suede overlays that’s become a staple feature to this day. Over its long life span however, the Samba quickly found its way off the pitch and become a lifestyle go too that rivalled the likes of the Stan Smith and Superstar.

Now one for the streets of this world, the adidas Samba is back in all its OG glory. Take a closer look below and shop this style online here!

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Joe Goldman | Footpatrol Discussions

26.01.23 Footpatrol DiscussionsGeneral



Continuing our Footpatrol Discussions series for 2023, we kick things off with artist, Joe Goldman.

Art is something that’s been deep rooted within the sneaker culture from the very beginning. Along with music and film, art is another form of expression just like how we see sneakers when paired with an outfit for example. It’s this expression that first grabbed our attention to Joe’s work. Colourful yet expressive, crazy yet thoughtful, his work is a range of mediums to create these stunning canvas’. Having caught our eyes on multiple occasions over the last few years, we caught up with the self-taught artist to learn more about him, his artwork and how his mood determines his craft.

Take a closer look below as we get up close to these intricate pieces.

Footpatrol: Hi Joe, hope you’re well, thank you for taking the time to speak to us, if you could please tell us a bit about yourself and the work you produce?

Joe Goldman: Hi, thanks for coming down. I am a self taught artist with a background in graffiti as well as illustration. I paintabstract pieces with elements of digital and graphic aesthetics. The work also focuses on depicting the duality of the mind and the heart. Through variation in the mark making and textures, there’s an interplay between impulsive expression and more analytical decisions. In recent years I have developed an interest in meditation and ways of exploring different states of consciousness. This has made its way into my work, through embracing flow states, and the intention to express a sense of oneness and unity in each piece. I want to invite the viewer into a world where marks and colours represent a range of ideas, thoughts, feelings and energies. A sort of organised chaos. 

FP: Something I can’t quite put my finger on, is trying to work out what artists (if any) inspire you, your work is very individual, or do you draw influence from a totally different theme?

JG: Alongside my intention to incorporate mindfulness and the exploration of consciousness into my art, I definitely am inspired by other artists. Picasso is quoted as saying ‘good artists borrow, great artists steal’. Stealing ideas and then transforming, remixing, melding them. I definitely pick up ideas from all manner of sources, whether consciously, ie: the colour palettes of colourist Francis Cadell, compositional ideas from Kandinsky, Frank Stella and Tomma Abts, paint drips and beautiful textures created by Fiona Rae, to name just a few of my art heroes. I also recognise that my work is subconsciously influenced by a culmination of life experiences; childhood trips to the National Gallery with my grandma, Lego building, the science museum, video games, a love of graffiti, a fascination with light installations, sci-fi films, the complicated relationship that we have with the internet and screens. Inspiration is everywhere. Most recently my work is inspired by technology; software tools that can be used to manipulate my (analog) ideas into previously unimagined images in a creative back and forth dialogue. 

FP: Can you elaborate on positive and negative space for us?

JG: There’s an idea that I first came across in still life drawing at school, that objects, which can be called positive space exist, within a space, often called negative space, essentially the background. And while negative space might not draw the eye as strongly as the objects of focus, it is essential to frame and give meaning the object. Whether by cramping, and constraining, or giving breathing space. For example imagine a painting of a single bird flying in a clear sky; our tendency is to notice and study the bird, but it’s the sky space that gives us the sense of scale, and majestic nature of flight. If we cropped the picture just to show the bird, we would lose much of the meaning and power in the original image. In my work I am conscious about maintaining a balance in this sense, and always look to have areas where the eye can rest, and then pick out a few smaller areas of focus. 

FP: I’ve seen you mention about how your mood may determine the outcome of your art, are there any other factors that have a significant effect on how an initial concept might look different to the final piece.

JG: Hmm. I’d say that from concept to piece there aren’t great changes, but in developing the concept there is an evolutionary process. I will often come up with an idea one day, and feel pretty psyched about it. Then two days later I’ll see lots of problems, so I have to make changes. If a week can go by, and it stands the test of time, then it’ll survive. At some point you have to let go of the idea of imperfection and decide a piece is finished, as expressed by Leonardo Da Vinci; ‘art is never finished, only abandoned.’

FP: How is embracing the use of Pink going? One thing I love about your work is it seems you manage to find a home for every colour in spectrum to live in your work.

JG: Thanks, that means a lot! I have struggled in the past with using colour effectively. I try to be inclusive and mix colours that don’t usually go together. Ratios are everything. Pink is used sparingly, but it can be a very powerful colour! 

FP: As we enter 2023, what will be the driving force for you and your work? Are there new elements you want to start to introduce or even elements that you would like to take out?

JG: It’s a bit early to tell, but to keep pushing myself and showing up and putting the time in. And learning to embrace uncertainty more. I think there’s a bit of a myth around art that inspiration suddenly arrives and work pours out like a tsunami and then recedes forcing us to wait. In reality I have found that like most things it’s time and effort put in equals progress. I would like to introduce more textural elements in my painting, and experiment with different materials.

FP: Are there any shows that people can come to in 2023 an see your works up close?

JG: I will be updating my website and Instagram soon with upcoming shows, so check that out; Joegoldmanstudio.co.uk and Instagram. Currently I’m building up a body of new work which I’m excited about.

FP: Thank you for taking the time to chat to us Joe, it’s been a pleasure to see your work irl, are there any words of wisdom you wish to bestow on the readers?

JG: Thanks for visiting, and featuring me, it’s been a pleasure.

Something that affects many of us, and in particular creative types, is perfectionism. It’s something that really affected me in my earlier years of art making, and that I have worked through a lot . It’s a sneaky state of mind because it seems right and admirable to want to be  perfect in what we do! But in reality what we are doing in this state is trying to create something that will be liked by everyone, which is at its core pretty much impossible. We cannot know what others will truly love, and even if we could then a hundred voices with a hundred different tastes offer us no clear path forward. Perfectionism holds us back. On a deeper level we are also denying our own desires. There’s an alternative, and in my view much healthier way forward. We listen to our instincts, pursue and make things that we want to see in the world, and accept our imperfection .The world’s a big place, and there will be others that resonate with our voice. 

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Air Jordan 1 High OG ‘Lost & Found’ | Draw Now Closed!

24.01.23 General



Back in 1984 Micheal Jordan ended up winning the Rookie of The Year, October 26th of that year MJ signed with Nike and the sneaker game was changed forever. Before creating the ‘Air Jordan’ brand, MJ wore the Nike ‘Air Ship’, MJ didn’t debut the Air Jordan 1 until November 17, 1984, and that was in the iconic red, white and black colour way now known as the ‘Chicago’. There has been many retros of this shoe over the years, ranging from patent leather to ‘off-white’ iterations. The Chicago colour way is arguably the most iconic, in 2022 we can now have a real nostalgic feeling with this release. Complete with cracked leather, aged under sole and mismatched lid to the box paying homage to the mom and pop history of the retailing of the shoe.

PLEASE TAKE TIME TO READ THE BELOW!

The London in-store draw is now CLOSED!

Those wanting to enter the online draw, CLICK HERE to download the Footpatrol Launches App to enter!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

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New Balance Rainier Boot | Available Now!

19.01.23 General



A blast from the past has arrived and it comes from the good folk at New Balance.

After seeing the guides at the Mount Rainier climbing school wearing running shoes, New Balance took it upon themselves to rethink the chunky, heavy traditional hiking boot that were available at the time. Its appearance comes straight from the archive and is an instant 80’s throwback that’s filled with nostalgia.

Over the years, the Rainier has been a feature for many collaborations including Nordic greats Norse Projects and more recently, everyones favourite, Aimé Leon Dore. This latest inline offering from New Balance however features a sturdy leather construction in a ‘Glazed Ginger’ finish. Of course, the rugged outsole that’s prepped and ready to take on any terrain is courtesy of Vibram which means this latest iteration is just as prepared as its OG.

Take a closer look below and shop the New Balance Rainier online here!

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WMNS Air Jordan V ‘Dunk On Mars’ | Now Available!

18.01.23 General



Dominating the hardwoods in 1990, the Jordan 5’s entered a new era of sneaker consciousness. Sought after due to its legendary namesake, the Jordan 5 was not an only icon but became a motif for cultural change. One was its hefty $125 (£101) price tag, with the 5’s becoming the most expensive Jordan at the time, and another being the first Jordan Michael played in as he got one step closer to beating bad boys Detroit Pistons. Unveiling 4 OG colourways including the  ‘Fire Red’  (Black tongue), ‘Fire Red’ (Reflective tongue), ‘Metallic’, and ‘Grape’ meant that the designer Tinker Hatfield knew a thing or two about keeping the Jordan label’s foot on the acceleration pedal. 

This ‘Dunk on Mars’ rendition is this season’s latest creation that takes you on an outlandish journey to outer space. Loud and proud and inspired by Spike Lee’s Mars Blackmon’s character that features in many of MJ’s lucrative ads, the fit lives up to its namesake via its red suede body that covers the uppers from head to toe. Mesh netting delivers ventilation to the sidewalls, while a 3M reflective tongue backs you up on those late-night strolls. Branded ‘23’ labelling sits on the laterals, while a lace toggle offers extra adjustability. Downstairs, the fit is equipped with a visible Air unit that delivers optimal cushioning, while there’s plenty of grippiness in the translucent outsole.

The WMNS Air Jordan V ‘Dunk on Mars’ is now available to shop in-store and online here!

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New Balance 610 ‘Incubation’ | Now Available!

16.01.23 General



That’s it, we’re deep into those winter months now and there is no escaping it. We’ve seen rain, snow, thunder, lightning, and more rain. This all equates to unpredictable weather and terrain. However, It’s not all doom and gloom as we can always rely on New Balance to supply us with a much-needed outdoor fashion-ready silhouette. No strangers to a chunky, all-terrain tackling silhouette, for 2023, New Balance introduces the 610 ‘Incubation’.

For inspiration, the 610 delves into the world of trail running shoes. With a rugged outsole at the ready, the upper is a sleek streamlined design that utilises a mix of materials across its multitude of overlays. This latest ‘Incubation’ pack features a duo of tonal colorways from its sleek combination of black and white discovered in the ‘Aluminium’ iteration to its understated ‘Timberwo’ offering, there is also more than meets to eye with this two-fold collection, with a C-Cap midsole that offers a weightless feel to your running ventures – no matter the tricky terrain. Now that’s a range that knows a thing or two about innovation.

Shop the New Balance 610 online here!

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Futuristic Styles at Footpatrol!

16.01.23 General



Here at Footpatrol, we might love to dig out those timeless retro sneaker styles and explore the core history behind a shoe; but right now, we want to focus on what’s to come, with a glut of exciting silhouettes bursting onto the scene. Through great creative minds, innovative technologies, and state-of-the-art facilities, brands are able to conceptualise, develop and produce truly mind-blowing footwear. So, sit back and relax as we take you through some of our current favourites – there’s lots to learn. 

adidas NMD S1

German-born brand adidas Originals knows a thing or two when it comes to innovation. Revolutionising its athletically crafted fits since its inception, the lifestyle label now broadens its portfolio with its latest futuristic offering. With styles like the Rovermule and adiFom representing a new direction for the brand, while the NMD_S1 shows that the label’s classics are evolving.

Well ahead of its time in 2015, the NMD_S1 served a new comfortable meaning to futuristic style, and since then, has never been slept on. All thanks to its rich combination of textile and techy mesh that layered the fit with ventilated comfort. Primeknit material offers a sock-like fit, while EVA cushioned soles prepare you for a cloud-like landing. There’s also plenty of grippiness in the rubber sole underfoot, keeping you agile on your feet all day long.

Shop our adidas futuristic styles here

Nike Air Max Scorpion

Nike is no stranger to innovation; throughout its tenure, it has released some of the most iconic sneakers that you can find. Always one step ahead of its competitors, the Swooshes remain but silhouettes like the ISPA Sense Flyknit and the Air Max Scorpion represent bold new looks for the Beaverton label.

Created in unprecedented times of Covid, the Air Max Scorpion is a relatively new design created by  Phil Woodman that serves innovation from its core. Offering a Primeknit set up, Swoosh doused sidewalls and a bungee-style lace system. Credited as the ‘New age of Air’ the fit also introduces radical Air units underfoot, which offers greater movement, stability, and impact absorption to its wearer.

Shop our Nike futuristic styles here

New Balance 9060

The Boston brand with a roster of lifestyle grails, New Balance knows a thing or two about creating globally popular sneakers. As we delve deeper into the decade, we are seeing New Balance replenish its roster with a set of new iterations, one being the 990 lineage that has received an all-new sixth iteration, while a chunky, technical 9060 offers a bit of scope to bulk up your style.

A retro-futuristic masterpiece, the 9060 was designed by Yue Wu in 2019, who had worked on previous models for the brand such as 2002R ‘Refined Pack’. For the 9060, Wu created a silhouette that took mainstay inspiration from the 990s, including its close-knitted mesh and pigskin overlays. TPU accents on the heel added depth to its foreboding construction and ‘N’ labelling remained faithful to the sidewalls. The technical ability of this fit is mostly established in its groundwork, via its  SBS and AZORB-induced midsole that offers supreme comfort throughout. Below the rubber treaded sole delivers stability when you need it most.

Shop our New Balance futuristic styles here

On Running Cloudaway

First landing its feet on the Swiss Alps in 2010, On Running is a brand that focuses quite simply on revolutionising running. Whether that’s the utterly unique silhouettes that come with it such as the Cloud Nova and Cloud Ultra, or something a bit more catered to powerful take-offs like the Cloudaway, the brand helps runners find their personal bests and streetwear lovers, a new futuristic style.

Sustainability engineered and offering a true hybrid design to its active lifestyle market, the Cloudaway is one of the brand’s masterpieces that combines seamless technicality, with fashion-forward style. Swiss-engineered mesh is the material of choice for the upper, while a well-cushioned midsole boasts zero gravity foam and CloudTec technology so every step has a softer landing. Branded hits throughout are a nod to On Running’s roots, while a rubber-mantled outsole offers a grippy finish.

Shop our On Running futuristic styles here

Reebok Big Kinetica

English-born brand Reebok was founded in 1958 by brothers Joe and Jeff Foster who envisioned a shoe brand that would operate through a stylistic lens but as equally be practical in the sporting industry. The 1980s and the era of keeping fit in full force saw the brands’ inaugural fit within the aerobic world. But it was the 90s that saw the brand take technological innovation to new heights,  introducing the likes of Instapump technology and the running cushion system DMX.  Fast-forward to 2023, the brand remains at the forefront  of contemporary recreations of its vintage runners, with the LX8500  continuing to deplete your running averages, while the Zig Kinetica Edge II offers more stability for those trails.

Delivering a unique synergy between athleticism and futuristic style, the Zig Kinetica Edge was introduced to the trails in 2010, a relatively newer model from the Reebok lineage that prepares you for those off-terrain adventures. A rough suede base and synthetic lining hosted by a Thinsulate Thermal Management setup supplies insulating qualities to the fit’s entirety. A Floatride Fuel midsole forms the groundwork for supreme cushioning, followed by a gripped Vibram Ecostep outsole, for plenty of durability – on and off the tarmac

Shop our Reebok futuristic styles here

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