PUMA Velophasis, Berlin Activation
Teaming up with PUMA for the launch of their latest silhouette, the Velophasis, the German brand invited us out to the city of Berlin for a special activation surrounding the shoe.
Build heavily on inspiration from the 2000’s, the Velophasis is a chunky yet streamlined silhouette that shares a lot of DNA from previous models from the PUMA archive. Focus was placed on their COMPLETE line up, a department of brains who came up with game-changing technology such as iCELL, e+CELL and EverRide that became a range of sneakers which pushed the boundaries within the world of running.
To celebrate the launch of this latest silhouette and its arrival on the scene, we snapped up the invites and headed out to the German city.
Working with a sculptural artist Richard Green, we were handed a sledge Hammer and encouraged to take our anger out on a plastered structure in the shape of PUMA shoe box. Inside was our very own pairs of the Velophasis. We then had the opportunity to cast our own plaster model of the silhouette to which we than could customise to create our own one of one version.
Massive thank you to PUMA for having us out in Berlin, make sure to take a closer look at the recap below.
To shop the PUMA Velophasis, CLICK HERE!