Tag: Footpatrol London
Earlier in the week the FPRC crew embarked on a cold, wet and dark run around central London. It wasn’t all doom and gloom though, as our friends over at Nnormal joined us in hosting a wear test event for their much loved trail shoe the Tomir 2.0.
We gave our runners a chance to take these consciously made trail shoes out for a test drive and a friendly natter on the streets. Rain or shine the FPRC team got the job done and the miles in to get their week set off right.
Huge thank you to the Nnormal team for teaching us a bit more about the brand and letting us share your message to our community.
Click HERE to shop our latest Nnormal range online and in-store.
This week, FPRC had the pleasure in hosting adidas for an adizero wear test session celebrating some of the best innovation to grace the running market.
Our community had the chance to try out a great mix of runners from Takumi Sen, Adios Pro 3 and adistar BYD. The adidas team were also on hand to give everyone a little more insight and understanding into what each pair caters for.
If you’re in the market for a new pair of running shoes head over to the Footpatrol site HERE and check out our latest adidas running range.
Stay tuned to the @footpatrolrunclub channel for more activation and releases.
Over 17,000 runners showed up to the Saucony London 10k over the weekend, making their way through central London with the backdrop of iconic landmarks along the way.
We had 3 of our FPRC runners enter the race; Freddi George, Bradley Martinez and Jordan Mitchell who took the streets of London in Saucony footwear and with the test of setting new PBs, having fun and reaching personal goals, all of which were achieved.
Well done to FPRC runners and all participants and big shoutout to Saucony, same again next year?
Footpatrol brings to you the PUMA Mostro, a classic coming in two monochromatic colour ways with perforated-leather style.
Predating back to 1999, when the Mostro first launched. The Mostro is a bold look with the signature spiked sole and therefore the name reflects that, Mostro meaning ‘monster’ in Italian. The Mostro combines two worlds – running track with the spikes and surfing shoes with the silhouette.
The changes to this shoe come in the form of switching the upper from mesh to perforated leather which helps with breathability. Having being dug out of the Puma Archive we had a chat with Jacob Alexander at Puma HQ to find out more about the Mostro, can be checked out HERE.
The PUMA Mostro will be available on Footpatrol on 13 July at 8am BST online and 10am BST in-store.
With a multitude of collaborations and inline specials, the Nike Dunks return a few years back met it with unrivalled amounts of fan fare that meant any iteration was a must have. With that hype having not died down and the need and want for the Dunk silhouette still apparent, Nike continue to deliver the goods with new and intriguing inline renditions of the fan favourite.
Often taking influence from those things that surround us, this time they look towards the worlds oceans. Inspired by their movements the ‘Bright Spruce’ leather upper features a textured finish that mimics the oceans waves on a calm day.
Take a closer look below and make sure to get your entries in for the in-store and online draws for your chance to purchase this sure to be summer favourite.
PLEASE TAKE TIME TO READ THE BELOW!
The London in-store draw is now closed!
All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.
To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!
An eclectic Birmingham based fashion start up in 2016, Bene Culture is more than a subcultural fashion brand, it internalises a diverse community that has become a wide part of their inclusive journey and youthful narrative. From a vintage store to a multi-brand retailer, Bene Culture utilises their unique roster of apparel and accessories creating a sense of space and acceptance for marginalised audiences. Focussing on a wide range of designs that are forward thinking, stylistically innovative and a true emblem to their community.
Transforming their physical and digital space into a mecca of budding creatives, has proved the credible way that Bene Culture has connected with its streetwear audience. Hosting over 40 events, from brand pop ups, concerts, exhibitions to listening sessions. Bene Culture is an inaugural fit with Footpatrol due to its vision to do more than sell apparel, becoming a larger part of a society that continues to inspire the masses.
At Footpatrol we have had the pleasure of teaming up with Bene Culture on a space inspired range – one that nods to creatives namely Anna Mills and Stewart Armstrong who have worked with a lengthy catalogue of brands; Blacksmith Store, Axel Arigato, Eytys and many more. To kickstart this exciting collaboration as a true sentiment to our own streetwear community here at Footpatrol, we have created a range of t-shirts, a hoodie and beanie iteration that we think you’ll love.
Our invigorating range of t-shirts come in three lively iterations: ‘Explore’, ‘Celestial’ and ‘Reflections’ all previewed in plush cotton body with space-themed graphic printed on the front and reverse, available in a range of futuristic colour hues (purple, green and pink). The fits are rounded off with a hem stitched detailing.
The FP x Bene Culture Explore hoodie is a stylistic standout, opting for a blacked cotton and recycled polyester mix, adorned with blue spaced-theme lettering on the front, a classic drawstring hood and kangaroo pocket. Plus, the elasticated waistband and cuffs completes this fitted look.
Finalising our range is the beanie, constructed from a plush knitted body embossed with geometric Footpatrol and Bene Culture branding throughout – dressed in a pink hue.
Shop the Beneculture x Footpatrol collection in-store and online here!
To help us celebrate the launch, us and Bene Culture have teamed up with the good people at Keep Hush for an evening of celebrations. Join us on Thursday 28th April from 19:00 at a secret location in Peckham. All you need to do is RSVP here.
Last week saw us bring back our in-store events at our London store! For feels like forever, we had the great opportunity of being the UK’s only stockist of The Hartcopy Journal – Volume 1. To celebrate, we invited down creative lead, Sam Le Roy for an in-store launch and signing event.
Acting as a digital documentation of all things within street culture, especially sneakers, Hartcopy became a go to digital platform where you’d walk away having learned something new! Now for 2022, they enter into the world of print with their first publication… because print definitely isn’t dead!
A massive thank you to all of those who came down for the evening, managed to pick up a book, joined us for a drink and said hello! Not only did we have a display on show of some of the footwear within the book, but you all pulled out the stops with your on foot selections. Take a closer look below and we’ll hopefully see you all again soon.
And for those who missed it, we recently caught up with Sam prior to the launch to learn more about Hartcopys journey and how it all began, CLICK HERE to read more.
The written word is often overlooked when thinking of the creative industries. But copy – the written material that conveys an idea – is a key element of nearly every project or campaign.
Led by poet, copywriter and SNKRS Live host Will Stowe, this workshop will open up the specialised field of copy to show that when it comes to ideas, often less is more. This isn’t about paragraphs of long-form copy: what we’re aiming for is the ability to communicate an idea in an impactful way.
Attendees will be guided to create a slogan on the theme of ‘change’, using just a handful of words to get across a big idea.
To be in with a chance of attending Workshop 1 with us and Will Stowe, you can sign up to attend by CLICKING HERE!
To see more of our re.GENERTAION workshops, click here!
re.GENERATION – powered by FOOTPATROL is a series of workshops designed to lift the lid on the creative industry and pass on knowledge to the next generation. Aiming to open up access to those who’ve missed out on formal training, the workshops will help attendees form their own creative practice by showing them how to turn ideas into reality.
Led by respected industry figures from the Footpatrol community who’ve done things their own way, and using a mix of personal insights and hands-on experience, the workshops will provide attendees with a toolkit of techniques, contacts and real-world knowledge to kickstart or enhance their creative endeavours.
The workshop series will cover four key areas in the life cycle of a creative campaign, culminating in the launch of a Footpatrol Communi-T t-shirt. Workshop 1 covers copywriting, using the written word to convey an idea on the theme of ‘change’. Workshop 2 will use these ideas to create graphic images, a selection of which will then be screen printed onto t-shirts in Workshop 3. In Workshop 4, creative campaigns will be conceptualised for a shortlist of the best tee designs, with the winning t-shirt and campaign concept ultimately brought to life as the next Footpatrol Communi-T release.
Would-be participants can apply for a place in one workshop each, and must be able to attend a London location on the relevant date(s). Places for each workshop are limited, but printed and digital zines will be available after each event to share the process and insights with anyone who’s unable to attend.
To share your interest in attending workshop 2: Image Making which will be hosted by Mark Ward, please head over to our latest blog piece here and fill in the sign up form.
Though it’s relatively new to the scene having started back in the first lockdown in 2020, Hartcopy was never short of knowledge. Acting as a digital documentation of all things within street culture, Hartcopy became a place where you could enjoy learning new things about the things we all know and love whether that’s special apparel pieces, the oldest (or latest) sneakers or accessories, you always came away having learnt something new.
Now, two years later, Hartcopy are releasing their first physical printed matter with ‘The Hartcopy Journal – Volume 1’ and at Footpatrol, we’re excited to announce we’re the UK’s exclusive stockist. To celebrate, we caught up with creative lead Sam Le Roy to learn more about Hartcopy, how it came about and how they gather the knowledge for all the product.
To be in with the chance of getting your hands on a copy, head over to the Footpatrol Launches App or alternatively, join us in-store on Thursday 14th April between 7PM – 9PM BST where we’ll be joined by Sam for an in-store signing where we’ll also have limited availability of the book to purchase!
Footpatrol: Sam Le Roy, the man behind the copy, how are we doing?
Sam Le Roy: I’m great! Very busy, tonnes going on, but it’s a good problem to have.
FP: Let’s start off nice and easy. Could you give people a little bit of insight into who you are and what you do?
SLR: I’m a sneakerhead first and foremost, a collector, a writer, a content creator, all wrapped into one. I’m the creative lead at Hartcopy, a platform dedicated to shining a light on some of our favourite stories from the sneaker scene and its peripheral subcultures. I’ve got the best job in the world – writing about things I’m already fascinated in.
FP: HartCopy, a page conceived during the Covid pandemic. How did this journey for you all begin?
SLR: Well the journey started with Tim Suen, an amazing bloke from Singapore. Hartcopy is his creation, he really dug out the blueprint from a love of classic Japanese print mags and sneakers. Tim posted the account on a now disbanded Facebook group, and me being an aspiring writer, I sent him a message asking to give him a hand. That was near enough two years ago now, and the two of us really grafted to hollow out a space in the industry, and we’ve picked up a few amazing people on the way that have spend countless hours helping out.
FP: What was the aim with the page itself?
SLR: A few things really. For Tim, he wanted to simply document his collection. Things really developed quickly and we realised that we could do something big – speaking on my behalf, I saw an opportunity to capture some like-minded individuals, build a community and really become a force in the culture. On a more surface level, Hartcopy opened a door for me to escape reality and work in an industry I previously thought was inaccessible.
FP: The diversity HartCopy has in stories, brands and products is so wide that it’s hard not to be drawn into wanting to learn something new. Without giving too much away, where do you source this information from?
SLR: Personally, I get it from all over the place – there’s no one outlet. Old blog posts, instagram posts from collectors, chatting to designers and employees from big companies, the information is really a mish-mash from anywhere I can find it. In terms of inspiration, and figuring out what I need to write about and cover, it’s all about dissecting what’s relevant in the moment and thinking about how I can relate it to products from years ago. Sometimes it comes very easily, sometimes it ends with me in a very frustrated state, shutting the laptop for another night.
FP: Now of course, the book. I have been excited for this since you told me about it last year. How has it been producing your first printed edition?
SLR: The book has been amazing to make. All of the intricacies I have to consider on social media and digital content are blown up tenfold; the stakes are higher, and it’s amazing to think that someone will be able to open The Journal up in years to come, and (hopefully) admire what we did.
On another note, it’s been a massive learning experience for me, one that I’m hugely grateful for. I know so much more now than I did six months ago, and I’m excited to push hartcopy even further with these insights.
FP: Do you see this as an ongoing journey?
SLR: The Journal, and books as a whole, are absolutely an ongoing journey for Hartcopy. Tangible products are so hard to execute, especially so in a world so obsessed with the digital and disposable, but I’m confident we can build something really amazing from the foundations we’ve already got in place.
FP: What do you think is the next step for HartCopy, you are already a global platform. I am intrigued to hear where you look to take things?
SLR: Just like the products we write about ever day, the goal with hartcopy is longevity and timelessness. We’re in it for the long run, which is exactly why we didn’t rush anything putting this stuff out. I know we’ve nailed our goal of documenting culture, and we’ll never abandon this mission, but I really want to start steering the culture little by little. This will come through more books, products, maybe sneakers, all of which will have some brilliant stories attached.
FP: Sam, thank you so much for your time as always. We are really looking forward to the in-store book signing and launch on Thursday. Before we let you go though, we like to give all our interviewees a chance to sign off the interview in any way they wish, whether that’s to get people excited or just a message of positivity. So without further ado Sam, take the stage!
SLR: I’d love to say a big thank you to Tim Suen, who really is the man that made this whole thing happen. Him and I have worked so hard on this, but in reality, without him, Hartcopy wouldn’t exist, and I’d be in a lab doing a very bad job at a Masters Degree in Chemistry. On the same note, everyone else that contributed to the book deserves a big pat on the back and some love. Phil, Joash, Chris, Arthur, you guys really killed it.
Onwards and upwards!
