HELEN KIRKUM X ASICS X FOOTPATROL LAUNCH SHOE TO MARK FOOTPATROL 20 YEAR ANNIVERSARY
HELEN KIRKUM is working with Asics for the second time as a continuation of the first Crafts for Minds project which launched in February 2022. This is a handmade in-house collaboration, in partnership with Footpatrol to mark their 20th anniversary with 20 exclusive, limited edition sneakers. Each pair is completely one-of-one and unique; as with all HELEN KIRKUM products, the bespoke nature of the sneakers is paramount and each pair has its own collaged pattern created from ASICS offcuts. The sneakers are crafted using 5 key ASICS silhouettes as a base; GEL-LYTE III, GEL-NANDI OG, GEL-PRELEUS, GEL-KAYANO 14 and the GEL-KAYANO 5 OG. Each of the deadstock pairs have been customised with a collaged ASICS logo; a key element of each pair.
Each pair will be raffled off, with the proceeds from the sales going to the charity Young Minds.
The patches are created from off cuts from HELEN KIRKUM and ASICS’ previous project – on the centre of the ASICS logo, customers can see the piece that was cut out from the previous collaboration, where the centre of the logo was cut away – a unique way to connect these projects together, and a thread that runs through these collections. The fragmented logo is split across each of the 20 pairs, so each pair shares pieces from the same sneaker. Also embedded within the design are off cuts from the Footpatrol one-of-one sneaker HELEN KIRKUM created for their 20 year Blueprint exhibition.
HELEN KIRKUM’s take on each iconic silhouette features a vibrant patchwork toe box framed with neon blanket stitch, fractured logos and limited edition embroidery details. 1 of 20 pairs created for the exclusive Garage Sale Launch, celebrating 20 years of Footpatrol. Each pair in the collection has its own unique collage of materials creating 20 distinctly individual pairs.