Innovative in her seams and a true vanguard for sustainability, Helen Kirkum is one of a kind in her creative field. Utilising recycled and deadstock material to champion a new lane of artisanal design. Creating bespoke, individualistic and thought-provoking pieces that translate their own narrative of playfulness. This creative tastemaker boasts a hefty catalogue of clients working with the likes of adidas, Ellese, Reebok, Highsnobiety and Nike – just to name a few. With her unsurpassed superstar collaboration with Bethany Williams topping the charts with its nomination for the Beezley design of the year award in 2020.
To continue the celebrations of our 20th anniversary and the upcoming exhibition ‘The Blueprint’ – an exhibition that delves into the past, present and future of Footpatrol – we’ve worked with creative director and bespoke genius Helen Kirkum. With some of our ASICS x Footpatrol collaborations being some of our most sought after and most cherished pairs, we tasked Helen by reimagining these in her distinct, signature style. Deconstructed and weaved together, the nostalgia filled moments of our sneaker history, this bespoke piece utilises elements from our GEL-SAGA II, GEL-LYTE III ‘Squads’, GEL-KAYANO, GEL-KAYANO ‘Storm’ and the GEL-SAGA ‘Anime’ iterations.
Take a look below at this latest and craziest production from Helen and make sure to pop down to ‘The Blueprint’ exhibition this weekend to see it in person!