In 2007, Nike launched a design concept dubbed the ‘What The’. Using the Nike SB Dunk Low as its canvas, the sneaker component to the Nothing But the Truth full-length skate video campaign, the What the Dunk Low Pro SB was created from 31 separate Nike SB Dunks. With a design goal to be the “Dunk to end all Dunks”, the creation of the What the Dunk was painstaking, meticulous, and ridiculous on purpose. Despite the draw and buzz––an SB Dunk created from the most popular drops ever created––only a limited run was ever offered to the public.
Over the years, Nike have utilised this theme on many of their models such as Dunk Lows & Highs, some of Kevin Durant, Kobe Bryant and LeBron James signature lines, football boots and many others. The popular theme has also crossed over onto Air Jordans such as the recent Air Jordan IV ‘What The’.
This time around for Holiday 2020, Jordan Brand are launching an Air Jordan V iteration of the abstract idea. A concoction of popular non-OG colourways, the pair feature a mismatch aesthetic. Pairs involved are Raging Bull, Tokyo, Shanghai, Green Bean, Quai 54, Army Olive, Laser and Sitcom. The left pair is dressed in a predominently red upper, taken from the ‘Raging Bull’, sat on top of a midsole from the ‘Quai 54’. The ‘Shanghai’ emblem is displayed on the heel, whilst the ‘Green Bean’ is used for the tongue. Lastly, the lining features a 90’s theme from the Air Jordan V ‘Sitcom’.
Like the right foot, the left pair is dominated by one pair from the past. Using mainly the ‘Tokyo’ maize yellow as its base, the Tokyo T23 logo takes the heel. The ‘Sitcom’ midsole is used for the midsole whilst a combination of the ‘Army Olive’ and ‘Laser’ features on the tongue and lining respectively.
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To sign up to the Online raffle, you will be prompted to complete a pre-authorisation payment of the retail price of the product. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds within 3-5 working days. The raffle is limited to one entry per household! Multiple entries will be cancelled!