Pharrell Williams SOLARHU Collection
Combining the performance breakthroughs of adidas with the fearless colours, bold patterns, and stylistic air of East Africa, where running is deeply ingrained in culture.
adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018, reiterating their common belief that, through sport, we all have the power to transform lives.
Pharrell expresses his fondness for the peaceful, meditative nature of running, seeking to combine the performance breakthroughs of adidas with the fearless colours, bold patterns, and stylistic air of East Africa.
Pharrell’s connection to creativity is embodied in two exclusive styles of footwear and one piece of apparel.
Expressed in tones of aqua, scarlet, yellow, collegiate green, and collegiate purple. adidas Primeknit material is reimagined to evoke a naïve, handmade sensibility contrasted with
the familiar adidas toolings and the established aesthetic markers of the collaboration.
The Pharrell Williams SOLARHU NMD evolves the iconic NMD style with a new, trail-inspired outsole and ribbed Primeknit fabric that evokes intricate weaving techniques in a clash of colours. Contrasting patches inspired by running bibs are emblazoned on the front of each pair and feature coordinated slogans like “MOTHER” and “LAND”
or “EMPOWER” and “INSPIRE” or the Swahili words “MIELE” (forever) and “MBELE” (forward), all spelled out in alphanumeric text.
Additionally, the Tennis Hu is subtly reimagined with its East African inspiration in mind. Most strikingly, the pattern variations of its Primeknit uppers are designed to conjure a handmade look and feel. The shoe also features an EVATM midsole, suede overlays at its heel and toebox, a unique lacing mechanism, and leatherized eye-stay lace holders.
The appeal combines adidas’ innovation and the collection’s stylistic codes into a lightweight, double-layered, woven track top.
adidas Originals by Pharrell Williams SOLARHU Collection. Now available online. Sizes range from UK6 – UK12 (including half sizes), prices range from £110 – £220. Apparel sizes range from S – XL, priced at £170
Shop the Pharrell Williams SOLARHU Collection now via the Footpatrol Website.