adidas ‘Beyond the Streets’ Exhibition

03.03.23 General

Hitting home soil in the UK and delivering a masterclass in contemporary art excellence, The Beyond the Streets exhibition is one of the most comprehensive art and graffiti exhibition ever showcased. Retiring from its LA and NYC destinations to offer something coveted to our London audience, the exhibition that is powered by adidas examines the humanistic drives and needs for self-expression. 

Taking place from 17th February – 9th May, this London-based adaption spans across three floors of the Saatchi gallery, offering a new landscape for some of the most exceptional works in art history. From an extensive range of train writing, treasured murals to large-scale installations, this exhibition celebrates some of the most influential figures to have ever graced the contemporary street scene to date.

During the course of this exhibition, adidas will be building on the foundation of Rogan Gastman’s creation by driving excitement around the narrative of youth culture. Teaming up with lead media partner ‘The Face’, the coupling will build a cohesive editorial and event programming approach to consolidate adidas’ brand positioning within culture. 

Hosting a series of events, workshops, and conversations with a range of artists and industry tastemakers to deliver knowledge and insight into the narrative of their creative artwork. Individuals will be also given an opportunity to work with some of the brand’s favourite stylist collaborators and contributors to The Face magazine over the year to pull together items that have stood the test of time.

With an abundance of creative events scheduled over three months, this exhibition is one that is certainly not to be slept on! Take a look at our visit to the Beyond The Streets exhibition below and make sure you head over to Saatchi Gallery to find out more about how you can attend!

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