Tag: footpatrol
As all of us have come to know, 3.26 is a day etched within the sneaker calendar. For this years Air Max Day, we co-hosted a community filled event over at Nike HQ in London. As part of the ‘Give Fresh Air’ campaign, we took part in panel talks as well as watching a live game show that was taking place with teams from around Europe including a very own London team, Amsterdam and Berlin. … A date that is now etched within the sneaker community, of course, it means its Air Max Day!
With a whole host of Air Max’s on feet throughout the event, it was great to see the variation and love for this historic, iconic sneaker whilst also opening up the stage to those within the community to share their voice!
Make sure to scroll down below to see a recap of the days events and we can’t wait for the next one!
A popular collaborator within the Nike line up, Union LA are back once again with Nike to take on the ever popular, Dunk Low.
Eye-catching visually thanks to the reimagined upper, the usual leather upper have been stripped back and in its place they’ve opted for a durable ripstop with a synthetic grid pattern that’s finished in a s mash up of Purple and Yellow that can only make us think of the iconic colours of the Lakers.
PLEASE TAKE TIME TO READ THE BELOW!
The London in-store draw is now CLOSED!
All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.
To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!
Where to start with our latest Frequent Players guest mix… High energy maybe?
Stepping up to take us on a journey through a variety of genres that’s cemented with a mix of underground club music alongside a playful blend of hard-hitting rap classics that feeds off the energy she brings to her nights out.
Now just in time for the weekend and to celebrate the recent launch of the adidas NMD S1, the London based, Californian born DJ brings her flow to Frequent Players.
Footpatrol: Ludo, it is always great to see you! On this occasion though we are putting all the focus on yourself, so before we get ourselves into everything we always like to start off with a nice and simple, how are you?
Ludo: I am wonderful. The sun is shining and I’m feeling mad grateful for the things that are happening in my little ecosystem. With all the chaos that comes with being alive in 2022, I’m trying to practice gratitude and recognise how lucky I am.
FP: Kicking things off then, could we get a bit of insight into who you are and what you do?
Ludo: I am many things, like a lot of people in the music industry. Initially this mix was caused by not fully knowing what my main interest was, combined with the need to have multiple streams of income to get by. I am an artist manager, record label honcho, music marketing consultant for labels and brands, radio and club DJ, host and presenter. These days I’m focusing especially on repping the Keep Hush crew by day and club DJing by night.
FP: Anyone that has seen you host on the Keep Hush channels and also in your sets know you bring the happiest energy that rubs off effortlessly with the crowd. How did you get yourself into DJing?
Ludo: I always try stuff out on a whim. I see things or activities that I find cool, interesting, challenging or edgy and i’m like – let me see if I suck at this or not lol. And that ranges from painting, different sports, skating, languages, music production, at one point I was even writing bars (no I will not share them with anyone lol). More recently I started going to comedy school just to train my brain to think in a different way. So the same thing was for DJing, I wanted to see if it was something my brain could work with. I also particularly love picking up activities which I predominantly saw guys doing – it made the challenge even more interesting.
FP: What was it like coming up as a young, female DJ within the industry?
Ludo: With all the challenges and bias I faced, I still was and am privileged to be a white woman in an industry full of racism. Having said that, at the beginning of my career I was getting loads of token bookings to be ‘the girl on the lineup’. I also had promoters assume or publicly state I was queer because of my work with the label I used to run, all so that they could tick multiple boxes in one booking – mental. These days it feels like things are changing, promoters seem to actually care about change (or maybe i’m in an echo chamber?). We’re lucky to be blessed with so many amazing selectors in the scene who are non-male and single-handedly pushing sounds forward. Look at Mixtress, Manuka Honey, KG, Nia Archives, DJ Priya, Giulia Tess, Chloé Robinson, Sherelle, I could actually go on forever.
FP: We know you do a lot for upcoming artists and DJs, why is this so important to you?
Ludo: I think sometimes humans can be inherently flawed by greed, having this instinct to accumulate resources when by sharing them, there is more to gain for everyone involved. This is why it’s so important to open doors and share opportunities, resources, contacts, knowledge, education – because it pushes us forward as a community and individuals both.
FP: Could you tell us some of the ways you have been able to do this over the years?
Ludo: The whole reason why I wanted to run a label was to push forward thinking sounds & talent and I was lucky enough to work with incredible artists at earlier stages of their career such as Ariel Zetina, India Jordan, Ehua, LCY, Anz, Badsista and more. It was and still is important to me to showcase someone’s art by using any of my tools or experience repurposed for someone else. It’s all circular. What I learned or physically own can help progress another person.
Same thing at Keep Hush, our motto is ‘back the underground’ – meaning every initiative we do has to spotlight artists and create value for them.
Finally with DJing, my radio show is very much focused on talent I am a fan of, at whatever stage they might be. And whenever I speak to promoters for my own bookings, I have the habito of sending over lists of DJs who should be on their radar. And it’s usually very well received.
FP: One thing we love about you is the amount of work you do behind the scenes to help upcoming talent make their way into the industry. What made you want to do this?
Ludo: It’s the future of culture and the future of our planet. A stagnating culture is saturated, bored, tired and bitter. I don’t want that.
FP: Is there any advice you would give to the next generation of DJs/artists to help make their first steps?
Ludo: Treating everyone with kindness and having zero snobbery, such a vanilla answer but I think what’s helped me in my career – and also made me thoroughly enjoy it – has been creating meaningful connections with staff at any level and at any stage of the music business. Example – whenever I play a gig I make sure I introduce myself to anyone that’s at the venue – from bar staff to gaffers. Sound engineers to runners to security to promoters, everyone has a story to tell, and often they’ll let the booker / promoter know how great it was working with you. But if someone is a dick by all means let them know or ring me up, i’ll come and slap them up.
FP: It’s a pleasure to be interviewing a Saint such as yourself! But before we let you go, we like to allow our interviewees the chance to sign off the interview in any way they please. So without further ado, Ludo is there anything you would like to share?
Ludo: Real Gs move in silence like lasagna, but also IG is life, so check out all these talented individuals:
@d.lish_, @emmakorantema, @myamehmi_, @taliaadarling_, @freshta, @helenastardj, @deejaypri, @gaia_ia and @jjess.mp3
A few of you may remember, we recently paid a visit to father and daughter duo Chirs Bramble and Freya Bramble-Carter in celebration of Nike’s Air Force 1 High Sculpt. To take this celebration further, we invited a handful of friends and family down to test their on skills on the pottery wheel.
Whether it’s within the realms of footwear design, architecture or even painting, everything starts with and idea within the mind so we challenged those who attended to get creating much like the Air Force 1 Sculpt. Effortlessly sculpted, Nike have created a soft approach to Air Force 1 High with the removal of the ankle strap and the tumbled leathers.
Check out our previous interview here and shop the Nike Air Force 1 ‘Sculpt’ here!
To truly capture MJ’s history within the world of basketball, you have to look at his strength and desire to always be the best. In the efforts to capture these qualities in their latest Jordan silhouette, the brand look towards the ultra clean Air Jordan III.
Among one of the most iconic models within the Air Jordan signature line, the Air Jordan III for many makes a case for being one of the most desirable. First released way back in 1988, it became a shoe remembered by most for MJ wearing the AJIII in his 2nd Slam Dunk contest win from the 3-throw line, becoming synonymous to the basketball icon.
Fast forward however to the present day and the Air Jordan III has faced many many iterations and collaborations which has only further cemented its status. For this latest take however, they lean more towards the strength and durability of MJ’s career with the use of a subtle cream heavy duty canvas upper with a contrasting cement grey upper. Take a closer look at the ‘Muslin’ below and make sure to get your entries in for your chance to purchase!
PLEASE TAKE TIME TO READ THE BELOW!
The London in-store draw is now CLOSED!
All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.
To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!
3.26… A date that is now etched within the sneaker community, of course, it means its Air Max Day!
Each year that passes, it seems that the Air Max franchise grows from strength to strength. Whether that’s Nike looking back at the history of certain silhouettes, revisiting famed colour ways or exploring new and exciting ways of utilising Air like when they launched the ultra-futuristic Air Vapormax.
To celebrate this year’s Air Max Day, not only are we celebrating by co-hosting the Give Fresh Air: The Game Show, but we also caught up with four individuals within the sneaker scene that live and breathe Air. Whilst catching up with each person, we challenged them with bringing down their favourite Air Max within their collection…
Take a closer look at each person’s pick below… who are you siding with?
Ikechi Amaechi / @kech_kicks
From her eclectic partnership with Sheaker Mag to creating Black Sneaker Chic – a platform that is dedicated to the evolving sneaker savvy female audience, Ikechi Amaechi’s enthusiasm and passion for the sneaker culture never fails to impress. A highly coveted favourite for Ikechi is certainly the Air Max 98’s ‘Gundam’ iteration – it’s bold, colourful and invigorating, mirroring a true reflection of Ikechi’s personality.
Skreech / @papaskreech1
Sneaker enthusiast and founder of ‘Mini Kicks’, Skreech has always found ways to integrate his love for sneaker culture into a wider community. A doting Arsenal fan, Skreech’s must-have pair is the Air Max 1, securing 5 pairs of the iconic silhouette. With a standalone favourite being the ‘Varsity Red’ OG – representing his devotion to the Gunners.
Sam Le Roy / @lleumass
The man behind the ingenious Hart Copy, Sam Le Roy love for sneakers has continued to inspire the masses with his social writing platform. With the Jeff Staple Air Max 90 ‘Navigation Pack’ being his treasured favourite, with its block-by-block map of NYC. The 2004 gem was the first pack Nike ever dropped on a wider commercial release with laser etching.
Jules / @crown_juelzz
South London born photographer and co-founder of Sneaker Sisterhood, Jules is a certified gem in the sneaker industry. Representing status and her inner-city London identity Jules would say that her favourite of Air Max is certainly the Air Max 95 ‘Neon’ colourway – a staple pair within the UK and arguably too good to be worn.
ASICS once again tap into their history and look to a relationship that once was the creation of a standout iteration within the history of the GEL-LYTE III.
When it comes to ASICS and AFEW, it all started back in 2015 with a rendition of the GEL-LYTE III known as the ‘Koi’. Once teased across the web, it had the sneaker community asking many questions and caused a sense of desperation for people to get their hands on a pair, resulting in multi day camp outs. With such fan fare surrounding the release, this ended up resulting in the duo revisiting the ‘Koi’ with the alternate ‘Orange Koi’ a couple years later.
Fast forward to 2022 and we see this successful duo team up once again to bring a new set of ideas to the GEL-LYTE III. Dubbed the ‘Beauty Of Imperfection’, this latest take focusses on the mindset and ideas of the Wabi-Sabi philosophy, a philosophy that finds the beauty within imperfections. In an effort to Make these ideas become a reality whilst also adding a sense of personalisation to each pair, the ASICS Stripes come equipped with a ‘wear away’ upper that allows each person to add their own imperfections… A great sense of encouragement to wear this latest iteration and to really make it your own.
Make sure to take a closer look at the AFEW x ASICS GEL-LYTE III ‘Beauty Of Imperfection’ below and make sure to be ready to grab your pair, launching in-store and online at Footpatrol on 25.03.22, priced at £150.
The YEEZY 450 is the first YEEZY model to be made in Germany featuring a unique design language with an industry-leading technology that uses advanced automated manufacturing throughout the production process. The one-piece premium knit and sock-like construction provides an adaptable fit with exceptional comfort. Meanwhile, a soft PU injected midsole compound offers high-performance rebound and cushioning, delivering an innovative, one-of-a-kind aesthetic.
The YEEZY 450 ‘CINDER’ is made with a series of recycled materials, and at least 50% of the upper features recycled content, this product represents just one of our solutions to help end plastic waste.
PLEASE TAKE TIME TO READ THE BELOW!
The London In-store draw is now CLOSED!
All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.
To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!
When it comes to collaborations, Concepts and Nike go hand in hand. Having teamed up on numerous silhouettes throughout their history, the duo return once again for an eye-catching rendition of the Air Max 1 that sits perfectly with their usual statement collabs.
Often one to focus on a story telling concept, Nike have let the Concepts team delve into the history of mid-20th century festival goers and the self-expression, youthful and decorative energy that flowed throughout the festival scene.
Using a multi-layered upper, each panel focuses on a different print ranging from acid wash denim, Paisley all the way through to the camo that stretches around the mudguard.
PLEASE TAKE TIME TO READ THE BELOW!
The London In-store draw is now CLOSED!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.
Continuing our lineup of anniversary collaborations, we had the pleasure to join creative forces with Manchester based artist and sneaker illustrator Steph Morris on an exciting apparel project. Steph Morris is renowned for her unrivalled realism and portitature of sought after sneaker silhouettes. Starting out with a faithful passion for drawing sneakers in University that quickly turned into a career venture for Steph.
Creating something fresh, stylistically conventional but a true emblem of our brand, we tasked Steph to illustrate something a bit different from her norm. Landing with a hyper realistic rendition of the pound and euro coin that pays true accolades to both our stores. To provide an extra sentiment to our anniversary year, we have also decided to incorporate a 2002 version of the pound coin and euro as this signifies the year that our Footpatrol store first opened.
The Steph Morris x Footpatrol tees arrive in a 260gsm heavyweight 100% cotton construction with ‘Steph Morris’ branding accented to the chest keeping things simple. A coin graphic coats the reverse including Steph Morris signature details. The t-shirt comes available in Black & White options.
The hoodie iteration arrives in a 100% Black loopback cotton construction with ‘Steph Morris’ branding adorned to the front chest and drawstring hood ensures things are well adjusted. The fit is finalised with the respective pound and/or euro coin graphic detailing coating the reverse complete with Steph Morris’ signature details.
