FPRC x New Balance April Transmission

01.04.25 GeneralPerformance



With London Marathon approaching on the 27.04, we have teamed up with New Balance for a month of preparation runs as we build up momentum to race day. We are also joined by Run The Boroughs, Rep Runners and Runner Beans Club for collaborative group runs throughout April, the founder of each run club will also be getting together for us to take part in a panel talk.

The weekend runs have food and beverages covered by Kicks N Coffee. We will also have a limited run of FPRC merch to giveaway on a FCFS basis. Business as usual when it comes to these runs, bag drop available at the store, no RSVP, everyone welcome!

Schedule below:

6KM Community Run 07.04 18:15

20KM with Run The Boroughs 13.04 09:45

6KM Community Run 14.04 18:15

5KM with Rep Runners 19.04 09:30

6KM Community Run 21.04 18:15

5KM with Runner Beans 26.04 9:30

We look forward to seeing our Footpatrol Run Club family leading up to the Marathon or on race day itself Shop our New Balance performance range HERE

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Footpatrol x Hiking Patrol x Reebok Instapump Fury 94 – Available now!

20.03.25 GeneralLaunches



Following up on the all-pink Family and Friends edition at Paris Fashion Week, Footpatrol joins forces with Reebok and Hiking Patrol to offer a refreshed take on the Instapump Fury that’s guided by a connection to the natural world. The design, a symbol of ’90s futurism, is reimagined by swapping out the air pump for a utilitarian zip-up cage and integrating a reinforced toe box. Drawing from the dramatic colours of our landscape and nature in spring, the palette opts for saturated yet muted shades and colour blocking that evoke stillness and calm. Tonal Reebok branding stamps the sidewall, while Footpatrol and Hiking Patrol logos take the heels.

To (reconnect) is found within a triangle of Nature, Balance and Harmony, by this we can re-establish a connection or relationship with someone or something. In this context of our collaborative effort, to reconnect with nature could involve spending time outside, immersing oneself in the beauty and tranquility of nature and developing a deeper appreciation for the environment that surrounds us. The act of reconnecting with nature can act as a powerful way to improve our health both mentally and physically, alongside this developing a greater sense of purpose and connection to the world around us ultimately balancing and harmonising us wholly, to (reconnect).

The Footpatrol x Hiking Patrol x Instapump Fury 94 is now available exclusively at Footpatrol HERE

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Footpatrol x Hiking Patrol x Reebok – Event Recap

19.03.25 GeneralLaunches



Following on from our F&F showcase at Paris Fashion Week for our pink Footpatrol x Hiking Patrol x Reebok Instapump Fury 94.

This week to celebrate the launch of the official our retail release, we spent the evening with Soho neighbours Rita’s Dining and some of our close friends for an intimate dinner with Wai from Hiking Patrol.

Launching exclusively at Footpatrol, 20.03.25.

Here’s a recap of what went down!

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FPRC Nnormal Wear Test Event Recap

20.11.24 GeneralPerformance



Earlier in the week the FPRC crew embarked on a cold, wet and dark run around central London. It wasn’t all doom and gloom though, as our friends over at Nnormal joined us in hosting a wear test event for their much loved trail shoe the Tomir 2.0.

We gave our runners a chance to take these consciously made trail shoes out for a test drive and a friendly natter on the streets. Rain or shine the FPRC team got the job done and the miles in to get their week set off right.

Huge thank you to the Nnormal team for teaching us a bit more about the brand and letting us share your message to our community.

Click HERE to shop our latest Nnormal range online and in-store.

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The History of the Marathon

08.11.24 GeneralPerformance



The modern marathon is rich in history across the globe. Before we delve deeper into its roots, there are few key points to highlight for those who aren’t quite sure what a marathon is:

Some of these races have been taking place for 50+ years but the origins of this historic distance dates back to a greek legend from 460BC. Where an Athenian messenger by the name of Pheidippides ran from the battle grounds of Marathon to Athens to pass on a message of victory. Pheidippides soon died after arrival to Athens.

It wasn’t until the founding of the Modern Olympics in 1896, where the story of Pheidippides was later used as catalyst to create what we now know as the Marathon during the first games hosted in Athens. A true endurance test to push athletes above and beyond.

Fun Fact for our sneaker enthusiasts! The first gold medal was given to a greek competitor by the name of Spyridon Louis. His name was later used as the inspiration and title of the famed Nike Air Spiridon.

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adidas adizero Wear Test

31.10.24 GeneralPerformance



This week, FPRC had the pleasure in hosting adidas for an adizero wear test session celebrating some of the best innovation to grace the running market.

Our community had the chance to try out a great mix of runners from Takumi Sen, Adios Pro 3 and adistar BYD. The adidas team were also on hand to give everyone a little more insight and understanding into what each pair caters for.

If you’re in the market for a new pair of running shoes head over to the Footpatrol site HERE and check out our latest adidas running range.

Stay tuned to the @footpatrolrunclub channel for more activation and releases.

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New Balance FuelCell V4

04.10.24 GeneralPerformance



In the ever-evolving world of athletic footwear, New Balance stands out as a beacon of innovation and style. With a heritage rooted in crafting high-performance running shoes, New Balance continues to push boundaries, offering athletes and casual runners alike the perfect blend of comfort, support, and design. The Fresh Foam X 1080 v13 Utility and the FuelCell Rebel v4, both reimagined by the visionary minds at the New Balance Tokyo Design Studio.

Fresh Foam X 1080 v13 Utility: The Long-Distance Maestro

For those who thrive on long runs, the Fresh Foam X 1080 v13 Utility is a game-changer. Known for its plush cushioning and superior comfort, has become a staple in the world of endurance running. The latest iteration, courtesy of the Tokyo Design Studio, takes it up a notch in both form and function.

FuelCell Rebel v4: The Dynamic Powerhouse

The FuelCell Rebel v4 made for speed and agility, providing responsiveness and energy return with every step. The collaboration with the Tokyo Design Studio has resulted in a shoe that not only performs exceptionally but visually turns heads.

Shop here!

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Discover the ASICS Gel-Quantum Kinetic

26.09.24 GeneralLaunches



In the ever-evolving landscape of urban living, the need for footwear that seamlessly blends performance, comfort, and cutting-edge design has never been more essential. Enter into the chat, the ASICS Gel-Quantum Kinetic, redefining the boundaries of everyday functionality through experimental engineering and intricate detailing.

This blend of past and present not only honours tradition but also pushes the envelope of modern design. Crafted with synthetic leathers and multiple mesh panels, the upper of the Gel-Quantum Kinetic is meticulously designed to enhance comfort and breathability. These materials work in harmony to provide a snug yet adaptable fit, ensuring your feet stay comfortable throughout the day.

The midsole is a testament to the prowess of the ASICS Institute of Sport Science. Leveraging the latest in performance technology, the midsole features Scutoid GEL technology—a marvel of modern engineering. This advanced component boasts a closely packed 3D geometry and an off-axis structure, specifically designed to optimise shock absorption.

The unique arrangement of Scutoid GEL technology ensures that every step you take is cushioned and supported, reducing the impact on your feet during daily activities such as city commuting or standing for extended periods.

Available online HERE and in-store now.

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Footpatrol Run Club x Altra: When Innovation and Community meet

24.09.24 GeneralPerformance



On the 12th of September, the Footpatrol Run Club (FPRC) had the pleasure of teaming up with Altra for an exclusive wear test event, combining innovation, fitness, and community spirit.

The night kicked off with an insightful session led by the Altra team, who delved deep into the features and technology that define their various styles. From the balanced cushioning to the FootShape™ toe boxes, our runners were enlightened on how these unique aspects work harmoniously to enhance performance and comfort.

Following the informative session, it was time to put theory into practice. Our FPRC runners eagerly laced up their Altra shoes, ready to experience firsthand the difference that innovative footwear can make. With the sun setting, casting a golden hue over the city, we set off on a 6K run through some of our favourite routes.

But the evening wasn’t just about running; it was also about community. After the run, we gathered at the Footpatrol Store for refreshments provided by House of Cans.

For those who missed out on the event, don’t worry! You can still experience the innovation and comfort of Altra’s footwear with styles are available online at Footpatrol HERE.

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Footpatrol Run Club October Transmissions

24.09.24 GeneralPerformance



October is here, and at Footpatrol Run Club (FPRC), we are showing no signs of slowing down! We have got another month packed with fun activities and events to keep you moving and motivated.

Looking back on September we had FPRC Ambassador-Led Sessions from Hannah Dearden (@mathanfit), Gabriel Smith (@gibstarun), and Freddi George (@shredathletics_) all of which led inspiring sessions.

We hosted in collaboration with HOKA a Wellness Walk, we took a relaxing stroll with HOKA, focusing on wellness, mindfulness and had some great conversations along the way. Had Altra visit us at the Soho store for a Wear Test, where FPRC runners had the chance to try out the latest Altra running shoes, experiencing their unique design and comfort firsthand.

Now as we look ahead to October we have got our 6km Monday sessions, a collaboration run with Peckham Pacers and adidas Pro Evo SL Wear Test.

Everyone is welcome, no sign up required. Bag drop available at the store.

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