Tag: Air Max Day
As all of us have come to know, 3.26 is a day etched within the sneaker calendar. For this years Air Max Day, we co-hosted a community filled event over at Nike HQ in London. As part of the ‘Give Fresh Air’ campaign, we took part in panel talks as well as watching a live game show that was taking place with teams from around Europe including a very own London team, Amsterdam and Berlin. … A date that is now etched within the sneaker community, of course, it means its Air Max Day!
With a whole host of Air Max’s on feet throughout the event, it was great to see the variation and love for this historic, iconic sneaker whilst also opening up the stage to those within the community to share their voice!
Make sure to scroll down below to see a recap of the days events and we can’t wait for the next one!
3.26… A date that is now etched within the sneaker community, of course, it means its Air Max Day!
Each year that passes, it seems that the Air Max franchise grows from strength to strength. Whether that’s Nike looking back at the history of certain silhouettes, revisiting famed colour ways or exploring new and exciting ways of utilising Air like when they launched the ultra-futuristic Air Vapormax.
To celebrate this year’s Air Max Day, not only are we celebrating by co-hosting the Give Fresh Air: The Game Show, but we also caught up with four individuals within the sneaker scene that live and breathe Air. Whilst catching up with each person, we challenged them with bringing down their favourite Air Max within their collection…
Take a closer look at each person’s pick below… who are you siding with?
Ikechi Amaechi / @kech_kicks
From her eclectic partnership with Sheaker Mag to creating Black Sneaker Chic – a platform that is dedicated to the evolving sneaker savvy female audience, Ikechi Amaechi’s enthusiasm and passion for the sneaker culture never fails to impress. A highly coveted favourite for Ikechi is certainly the Air Max 98’s ‘Gundam’ iteration – it’s bold, colourful and invigorating, mirroring a true reflection of Ikechi’s personality.
Skreech / @papaskreech1
Sneaker enthusiast and founder of ‘Mini Kicks’, Skreech has always found ways to integrate his love for sneaker culture into a wider community. A doting Arsenal fan, Skreech’s must-have pair is the Air Max 1, securing 5 pairs of the iconic silhouette. With a standalone favourite being the ‘Varsity Red’ OG – representing his devotion to the Gunners.
Sam Le Roy / @lleumass
The man behind the ingenious Hart Copy, Sam Le Roy love for sneakers has continued to inspire the masses with his social writing platform. With the Jeff Staple Air Max 90 ‘Navigation Pack’ being his treasured favourite, with its block-by-block map of NYC. The 2004 gem was the first pack Nike ever dropped on a wider commercial release with laser etching.
Jules / @crown_juelzz
South London born photographer and co-founder of Sneaker Sisterhood, Jules is a certified gem in the sneaker industry. Representing status and her inner-city London identity Jules would say that her favourite of Air Max is certainly the Air Max 95 ‘Neon’ colourway – a staple pair within the UK and arguably too good to be worn.
