YZY FOAM RNR ‘SULFUR’ & ‘STONE SAGE’ | Draws Now Closed!

26.05.22 General



The YZY FOAM RNR, which is made in the U.S.A., features injected EVA foam to provide lightweight durability. This model is made using algae harvesting technology that helps to keep lakes clean. The soft top layer in the footbed offers immediate step in comfort. The strategically mapped vents around the foot provide air flow and breathability. Additionally, the YZY FOAM RNR will usher in a new box construction that requires less material, which leads to less cardboard material waste.

PLEASE TAKE TIME TO READ THE BELOW!

The London In-store draw is now CLOSED!

The ONLINE draw for the ‘STONE SAGE’ is live over on the Footpatrol app, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!

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adidas NMD S1 ‘Ice Mint’ with Saint Ludo

01.04.22 Frequent Players



Where to start with our latest Frequent Players guest mix… High energy maybe?

Stepping up to take us on a journey through a variety of genres that’s cemented with a mix of underground club music alongside a playful blend of hard-hitting rap classics that feeds off the energy she brings to her nights out.

Now just in time for the weekend and to celebrate the recent launch of the adidas NMD S1, the London based, Californian born DJ brings her flow to Frequent Players.

Footpatrol: Ludo, it is always great to see you! On this occasion though we are putting all the focus on yourself, so before we get ourselves into everything we always like to start off with a nice and simple, how are you? 

Ludo: I am wonderful. The sun is shining and I’m feeling mad grateful for the things that are happening in my little ecosystem. With all the chaos that comes with being alive in 2022, I’m trying to practice gratitude and recognise how lucky I am.

FP: Kicking things off then, could we get a bit of insight into who you are and what you do? 

Ludo: I am many things, like a lot of people in the music industry. Initially this mix was caused by not fully knowing what my main interest was, combined with the need to have multiple streams of income to get by. I am an artist manager, record label honcho, music marketing consultant for labels and brands, radio and club DJ, host and presenter. These days I’m focusing especially on repping the Keep Hush crew by day and club DJing by night.

FP: Anyone that has seen you host on the Keep Hush channels and also in your sets know you bring the happiest energy that rubs off effortlessly with the crowd. How did you get yourself into DJing? 

Ludo: I always try stuff out on a whim. I see things or activities that I find cool, interesting, challenging or edgy and i’m like – let me see if I suck at this or not lol. And that ranges from painting, different sports, skating, languages, music production, at one point I was even writing bars (no I will not share them with anyone lol). More recently I started going to comedy school just to train my brain to think in a different way. So the same thing was for DJing, I wanted to see if it was something my brain could work with. I also particularly love picking up activities which I predominantly saw guys doing – it made the challenge even more interesting.

FP: What was it like coming up as a young, female DJ within the industry? 

Ludo: With all the challenges and bias I faced, I still was and am privileged to be a white woman in an industry full of racism. Having said that, at the beginning of my career I was getting loads of token bookings to be  ‘the girl on the lineup’. I also had promoters assume or publicly state I was queer because of my work with the label I used to run, all so that they could tick multiple boxes in one booking – mental. These days it feels like things are changing, promoters seem to actually care about change (or maybe i’m in an echo chamber?). We’re lucky to be blessed with so many amazing selectors in the scene who are non-male and single-handedly pushing sounds forward. Look at Mixtress, Manuka Honey, KG, Nia Archives, DJ Priya, Giulia Tess, Chloé Robinson, Sherelle, I could actually go on forever.

FP: We know you do a lot for upcoming artists and DJs, why is this so important to you? 

Ludo: I think sometimes humans can be inherently flawed by greed, having this instinct to accumulate resources when by sharing them, there is more to gain for everyone involved. This is why it’s so important to open doors and share opportunities, resources, contacts, knowledge, education – because it pushes us forward as a community and individuals both.  

FP: Could you tell us some of the ways you have been able to do this over the years?

Ludo: The whole reason why I wanted to run a label was to push forward thinking sounds & talent and I was lucky enough to work with incredible artists at earlier stages of their career such as Ariel Zetina, India Jordan, Ehua, LCY, Anz, Badsista and more. It was and still is important to me to showcase someone’s art by using any of my tools or experience repurposed for someone else. It’s all circular. What I learned or physically own can help progress another person.

Same thing at Keep Hush, our motto is ‘back the underground’ – meaning every initiative we do has to spotlight artists and create value for them.

Finally with DJing, my radio show is very much focused on talent I am a fan of, at whatever stage they might be. And whenever I speak to promoters for my own bookings, I have the habito of sending over lists of DJs who should be on their radar. And it’s usually very well received.

FP: One thing we love about you is the amount of work you do behind the scenes to help upcoming talent make their way into the industry. What made you want to do this?

Ludo: It’s the future of culture and the future of our planet. A stagnating culture is saturated, bored, tired and bitter. I don’t want that. 

FP: Is there any advice you would give to the next generation of DJs/artists to help make their first steps?

Ludo: Treating everyone with kindness and having zero snobbery, such a vanilla answer but I think what’s helped me in my career – and also made me thoroughly enjoy it – has been creating meaningful connections with staff at any level and at any stage of the music business. Example – whenever I play a gig I make sure I introduce myself to anyone that’s at the venue – from bar staff to gaffers. Sound engineers to runners to security to promoters, everyone has a story to tell, and often they’ll let the booker / promoter know how great it was working with you. But if someone is a dick by all means let them know or ring me up, i’ll come and slap them up.

FP: It’s a pleasure to be interviewing a Saint such as yourself! But before we let you go, we like to allow our interviewees the chance to sign off the interview in any way they please. So without further ado, Ludo is there anything you would like to share?

Ludo: Real Gs move in silence like lasagna, but also IG is life, so check out all these talented individuals:

@d.lish_, @emmakorantema, @myamehmi_, @taliaadarling_, @freshta, @helenastardj, @deejaypri, @gaia_ia and @jjess.mp3

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YEEZY 450 ‘CINDER’ | In-store & Online Draws!

22.03.22 Launches



The YEEZY 450 is the first YEEZY model to be made in Germany featuring a unique design language with an industry-leading technology that uses advanced automated manufacturing throughout the production process. The one-piece premium knit and sock-like construction provides an adaptable fit with exceptional comfort. Meanwhile, a soft PU injected midsole compound offers high-performance rebound and cushioning, delivering an innovative, one-of-a-kind aesthetic.

The YEEZY 450 ‘CINDER’ is made with a series of recycled materials, and at least 50% of the upper features recycled content, this product represents just one of our solutions to help end plastic waste.

PLEASE TAKE TIME TO READ THE BELOW!

The London In-store draw is now CLOSED!

All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!

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YEEZY BOOST 350 V2 ‘DAZZLING BLUE’ | Draws now Closed!

12.03.22 General



The YEEZY BOOST 350 V2 ‘CORE BLACK/DAZZLING BLUE’ features an upper composed of two-toned re-engineered Primeknit. 25% of the components used to make the upper contain a minimum of 50% recycled content. The midsole utilises Adidas’ innovative BOOST technology while a semi-transparent TPU cage wraps the BOOST and adds a distinct element to the iconic model.

PLEASE TAKE TIME TO READ THE BELOW!

The London In-store draw is now CLOSED!

All online draws are now housed over on the Footpatrol Launches App, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

To sign up to the Online raffle, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!

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adidas NMD S1 ‘Ice Mint’ | Coming Soon!

15.02.22 General



Everyone will remember the fan fare that came with the launch of the original adidas NMD R1 back in late 2015. What was a limited release, the NMD R1 continued on with the craze and the need for a lifestyle sneaker that offer a super lightweight, comfortable sock like look and feel. The NMD R1 was all those things wrapped up in one simplistic package.

Listening to the demand, adidas set about continuing to tell the NMD story with the introduction of the NMD Chukka, the NMD City Sock and even letting frequent collaborators like Pharrell Williams loose on the sneaker which in turn, brought another round of hype towards the silhouette.

Now into 2022 and adidas see this as the perfect time to reimagine the NMD and how the NMD should look and feel in the modern day. So with that, we introduce you to the NMD S1.

You can clearly see a new approach has been taken however, there is a clear DNA in place with its lightweight upper and contrasting, chunkier midsole that speaks true to that original NMD R1. Bringing the NMD into the modern day, the visible BOOST has now become encaged within a sleek, aerodynamic midsole with semi transparent properties that follows through into the Three Stripes on within the Primeknit upper.

Take a closer look at the adidas NMD S1 below and stay tuned for further launch information coming soon!

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YEEZY SLIDE ‘OCHRE’ & ‘PURE’ | Draws Now Closed!

10.12.21 General



The YEEZY Slide features injected EVA foam for lightweight durability, whilst the soft top layer in the footbed offers immediate step in comfort. The outsole utilises strategically mapped grooves for optimal comfort and traction.

PLEASE TAKE TIME TO READ THE BELOW!

The London in-store draw is now closed!

The ONLINE draw is live over on the Footpatrol Launches App, CLICK HERE to download!

To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on. 

In-store winners will be contacted via email informing them of their win. Within this email, winners will be given a set of dates in which they must collect their win from our London store. To collect, you will need to provide the winning email and a valid photographic government ID matching the winners name. NO ONE can collect on the winners behalf. Failure to provide this, or failure to collect within the given dates will mean failure to purchase your win.

To sign up to the Online draw, you will need to download the Footpatrol Launches app and complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until completion of the draw. Those successful will have their win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn.

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Midwest Kids x adidas Originals | Now Available!

11.11.21 General



When it comes to collaborations, adidas are often known for thinking outside the box and are often welcoming in new members to the Adidas family. The newest of those is Midwest Kids. Founded by designer, Darryl Brown, the former Kanye West stylist creates collections that are made to be timeless. Not just for the now, but for future generations to come. All the collections to date have been built on inspiration that has come from all the people he’s met across the States and learning about each individuals stories.

Now teaming up with the German giants, adidas have Midwest Kids loose on a collection thats inspired by vintage B-Ball. With apparel serving as part of the collection, the main feature within the collaboration has to be the Forum ’84 Low. Combining an archival design with the timeless vision of Midwest Kids, the Forum ’84 Low brings a vintage college feel with the help of hairy suedes and the Forums chunky gum sole taking dominance.

Bringing a customisable aspect to the collection, adding to that timeless ethos, the Forums iconic ankle straps come in a mix of colours ready to be swapped out at any point.

The Midwest Kids x adidas Originals collection is now available to shop in-store and online (Apparel online only), click here to shop!

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adidas Originals Consortium 4D x Footpatrol | SOLD-OUT

17.09.18 General



Introducing the adidas Originals Consortium 4D x Footpatrol. Born from Light.

CONSORTIUM4D is a concept shaped by light, liquid and oxygen. Combining the worlds of the natural and the technological to birth a shoe unlike any other. Featuring the world’s first high performance midsole crafted with light, liquid and oxygen. Its single component design is precisely tuned for controlled energy return, providing lasting cushioning and stability for any activity. Pioneered by carbon this breakthrough 3D printing process transforms liquids into solids.

The adidas Consortium 4D / Footpatrol shoe draws inspiration from the theory of colour harmony. Using the colour wheel as a guide during the design process, we selected an array of tertiary and secondary shades of green that blends harmoniously in a knit construction. The three-stripe Adidas branding features on both the medial and lateral panels of the shoe, screen printed in White on the medial and Black on the opposing lateral. Embroidered thread is stitch in a block form overlapping the knitted upper and synthetic suede heel counter. The Footpatrol Gasmark logo is situated on the embroidered Consortium label loop and heel of the footbed. The shoe is completed using a Continental rubber outsole for added traction.

To release this project we have partnered with London Design Festival and artist Ben Cullen Williams to bring you an immersive journey through Futurecraft innovation.

Ben Cullen Williams is a London based visual artist. His work consists of installations, sculptures, photographs and films that aim to create an engagement with the phenomenological elements of the world around us – light, space, material and form. His work draws on a range of fabrication processes from physical to digital to understand our changing relationship to the world in an increasingly digitalised environment.

The exhibition will be hosted during LDF at 15 Bateman Street, Soho. The exhibit will be open to the public on Friday 21st – Saturday 22nd September.

The Footpatrol Consortium 4D is now SOLD OUT.

 

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