Reigning Champ x ASICS Gel-Kayano Series | Now Available

The first of four globally inspired collections merges ASICS legendary Gel-Kayano footwear series and Reigning Champs uncompromising craftsmanship.

Reigning Champ has designed and manufactured premium athletic wear in Vancouver, Canada since 2007. The brand’s process is guided by two principles: “Respect the details. Master simplicity.”

This globally inspired head-to-toe collaboration features technical running products born from Reigning Champ’s 20year mastery of craftsmanship and ASICS’ 70year history of innovation and human-centric science.

Much like the sport of running, the collaboration is global, with collections inspired by world class cities across multiple continents including Vancouver, Paris and Tokyo. Kyoto, Japan is the focus for the first pack, and the inaugural release offers runners a thoughtfully curated collection designed with purpose and built without compromise.

A retro-inspired GEL-KAYANO™ 5 OG sneaker, originally released in 1999 alongside the celebrated GEL-KAYANO™ 25 performance running shoe head the collection. Each style features ASICS storied running technology while emphasizing designs and custom colourways that pay homage to Kyoto’s traditional roots.

The ASICS x Reigning Champ Collection is Now Available in-store and online. Sizes range from UK6 – UK12 (including half sizes), prices range from £130 – £155. 

For further information on in-store stock availability please call 020 7287 8094.

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