Last week we had the opportunity to head down to the launch event for Reeboks latest silhouette, the Zig Kinetica Concept Type_1.

Built upon Reeboks innovative Zig-Zag midsole from the early 00’s, the Zig Kinetica has taken inspiration from archival shoes with a mixture of overlays creating a new, futuristic silhouette for Reebok.

Designed by Ian Paley, co-founder of The Garbstore, Ian has reimagined a modern silhouette with the influence of Kinetic enery.

During the event, we had the opportunity to hear from the likes of Emerald Rose Lewis, Alize Demange, Leila Fataar and Icy Kof and what the Zig Kinetica brings to the market, and where fashion was heading in the world.

Check out the images below to see what went down!

Available in-store and online, sizes range from UK6 – UK12, priced at £150.