when it comes to streetwear and those creatives that have moulded themselves within it, you don’t need to look far to find Joshua Vides. Having become well known within the scene for his black and white illustration style graphics, his playful nature was an easy concept for us all to get on board with and enjoy.
Taking this one step further, back in 2018, Vides began a new avenue with the launch of his design studio, ‘Reality to Idea’. This served as a platform where his graphic design background and his love of streetwear could come together as one for projects such as this latest one with Havaianas.
Inspired by the spirit that surrounds Venice Beach, the Reality to Idea team have reworked the Tradi Zori and Flip Flop styles bringing in that instantly recognisable black and white illustration style.
Launching online on Saturday 21st August (Available online from 08:00AM BST), priced between £40 – £80.