Proprietary cushioning from toe to heel.

Originally released in 1996, the Nike Zoom Alpha was the first shoe to use Zoom Air technology. With a Zoom Air unit that runs from the heel to the forefoot, it delivers the same aesthetic and feel as the original.

The inception of Zoom Air, the slim Air bag that utilized tensile fibers, allowed Nike to experiment with creating a zonal platform of cushioning that would be applied in relation to the specific needs of a sport. 

For the first-ever running shoe powered by this new innovation, Nike chose to create tactically arranged pods of Zoom in four anatomically urgent zones, creating a unique support system that would later inform the future iterations of Air technology. 

The silhouette is making its first-ever return in its original navy and orange colourway, you may recognize the midsole due to the proliferation of Zoom Spiridon models that have appeared over the last year and a half, but it is indeed the Alpha that is the original of the two of this design.

Nike Air Zoom Alpha OG launches in-store and online Thursday 28th February. Sizes range from UK6 – UK11 (including half sizes), priced at £120.