On Friday 21st June 2019, we partnered with Nike to host a launch event for the Nike Air Max 90 QS ‘Side A & Side B’ release.
Over the years, the Air Max 90 model has gone through a host of iterations with the silhouette being a catalyst of updated technology such as hyperfuse, flyknit as well as an Ultra version.
The ‘Side A & Side B’ release took inspiration from some of the most sought-after 90 releases over the past decade. A combination of classic and premium materials as well as written details make up an Air Max 90 filled with nostalgia.
We partnered up with Nike and Breaks Agency to host an event in London, Soho to commemorate the inspiration behind the both iterations. Hosted in Soho’s Phonica record store, we had 5 DJs go back to back and an opening set from Noire, respectively.
In addition, we photographed Lucy and Oneman who are 2 of the 5 DJ’s involved, wearing the Nike Air Max 90 QS ‘Side A & Side B’.
Thank you to all who come and celebrated at the event. #TEAMFP