To celebrate Nike’s latest space exploration and the follow-up to the 2011 Air Max 90 ‘Moon Landing’, we teamed up with Nike and Breaks Agency to present the Footpatrol Space Agency. The goal of the event was to provide consumers with an immersive experience, and transport them to Mars for the evening.
We did this by working closely with Nike and Breaks to create a sensory experience, that took attendees on a journey through the Red Planet (only with more beer and better music). Guests were greeted by a rocky terrain and a starkly lit ‘Briefing Room’, where they received their standard issue Footpatrol Space Agency goggles, mask and mission briefing.
Red lighting set the tone in the main area, which also featured a DJ setup, a bar and FP Space Agency safe, that had landed in a pool of magma on a previous mission. When opened the safe displayed a pair of the Max 90 Mars Landings and QR code that attendees could scan, in order to enter themselves into our Mars Landing raffle.
The event space also included a gallery featuring our photos of the Mars Landing as well as a smoke filled room, where attendees were able to immerse themselves fully in the unusual weather patterns of the Red Planet.
We would like to thank Nike and Breaks Agency for working with us to make this happen, as well as everyone who showed their support and attended the event!