Continuing our 20th anniversary celebrations this year, we have enlisted the help of one of our good friends, UK-based illustrator Mark Ward who has provided his own innovative spin on our new apparel collection. Taking design cues from both our London and Paris stores – Soho and Le Marais district – the collection pays an ode to the eclectic community that surrounds both of our stores.
Working commercially across fashion, advertising and installations Mark Ward’s playful illustrative tone has derived from his love for Day-Glo images that inspires his unfiltered humour and idiosyncratic style. Over the years, he has partnered with a catalogue of brands on commissioned pieces; Pepsi, Bleacher Report, Stussy and Haro Bikes just to name a few. Additionally, Mark previously teamed up with us on the Nike Air Max 90 Viotech launch in 2019.
As a cultural accolade to both our stores, our new apparel collection includes a dual T-shirt and hoodie collection that represents our Soho and Le Marais residencies. The T-shirt fits arrive in a simplistic white hue with Footpatrol London branding adorned to the mid chest, with vibrant map style graphics on the reverse that mirror the London area surrounding the store, celebrating the iconic location. The Parisian T-shirt arrives with printed graphics inspired by the Le Marais district.
The collaborative range also features a blacked out hoodie with a map styled graphics printed to the chest, one for each region surrounding the stores. This super comfy hoodie also includes a drawstring adjustment feature for a snug fit and is completed with handy kangaroo pockets.
What’s more, as an added extra with every gift purchase, we have curated our own theme park inspired city guide leaflet that highlights the seminal landmarks from both areas.
The Mark Ward x Footpatrol collection is now available to shop in-store and online here!