To celebrate our Vans VAULT collaboration, we’ve curated a unique photography exhibition that explores the history and rich heritage of the ever-changing face of Soho. Soho is our home, and influences everything we do (directly or not), so we felt celebrating the area and the people was incredibly important. Over the years Soho has changed quite drastically, however in amongst the Prets, the coffee chains and the new-build flats, the heritage of the area is still present. Soho today may look and feel different to the Soho of yesteryear, however the people and community have largely stayed the same, and that’s arguably what gives the area it’s character.
The exhibition was attended by those who follow our brand as well as consumers of Vans and admirers of photography. The event space located in the middle of Soho on Greek St, presents a blank canvas for to display the photographers work on. With each corner occupied by framed photographs, a DJ booth was also set up to provide good music, a merch table that included t-shirts, a disposable camera, string bag and mini photographs. The windows covered in Footpatrol x Vans vinyl along with a display of the all 3 models of footwear.
The photos were taken by Alex Husley, Tori Fenrec & Ollie Grove respectively, who were each given a different theme – People, Abstract and Documentary – and sent out into the streets of Soho. The result is a body of work that we feel captures the area perfectly, with surrealist imagery grounded by portraits of Soho’s eclectic natives and more contemporary, everyday sights.
The ‘Soho Since Forever’ exhibition is located at 59 Greek Street, London, W1D 3DZ and is open to the public until Sunday 2nd December.
The footwear collection is Now Available exclusively online at Footpatrol.com and in our Paris and London locations. Prices range from £75 – £95.