To round off our final footwear collaboration of 2020, we’ve partnered up with PUMA to bring you our take on the classic silhouette that is the Suede
Steeped in history, the PUMA Suede first made its way onto the streets way back in 1968, breaking onto the scene playing a huge part within the history of streetwear and street culture. The Suede became a defining sneaker for PUMA, representing its heritage within both sport and style however, It was within the world of hip-hop that the PUMA Suede really began to take charge. Breaking away from the traditional leather or canvas construction and instead employing a rich suede upper making it a must have on the foot look.
Throughout the decades, Soho has always been a hub for London’s music scene. Having witnessed, and been a part of the growth of street culture in the UK, we wanted to pay tribute and bring focus to this time where the PUMA Suede was a popular footwear choice in the scene.
With our London store located within the heart of Soho, we’ve always found ourselves surrounded by some of the most iconic record stores and venues the UK has to offer. The area is constantly thriving off the culture that every genre of music brings, allowing all to be a part of, including ourselves.
We wanted to be allies and contribute to keeping the arts alive by launching our music initiative titled Frequent Players. Using this platform, we want to build a deeper connection with our consumers through all realms in the world of music, exploring all ranges of personalities & genres whilst further building on that deep connection between music and street culture.
A true classic is something that doesn’t need to be over thought, something that is timeless in its design and only gets better with age, we bring ‘Made in Italy’ qualities and craftsmanship for our take on the Suede, we wanted to keep the blueprint original whilst adding subtle differences that make it unique. Reimagining the upper, we opted for a premium long-nap rich black suede, and a white coloured formstripe in matching material on the lateral panel.
The medial side of the shoe is presented with a tonal formstripe and tonal stitch details. The ‘Made in Italy’ callout is finished in metallic gold features on a leather tab stitched on the tongue lining. Throughout the shoe, we added white stitch details on the lacestay (medial side), medial formstripe, heel & top of the tongue.
Instead of designing a custom woven tongue label, we opted in re-branding the classic PUMA tongue label by replacing the PUMA cat graphic with our Gasmask logo. Further Footpatrol branding can be seen on the heel and on the premium perforated leather footbed.
Finishing off our limited edition Suede of just 200 pairs worldwide, we wanted to highlight this on the shoe by individually numbering each pair in metallic gold Foil stamped on the outer heel.
Each pair is housed in a custom branded shoe box and shoe paper, and comes supplied with a pair of fat, bright white shoe laces because if we’re being honest, no Suede would be complete without a chunky lace.
PLEASE TAKE TIME TO READ THE BELOW!
To enter the ONLINE raffle, CLICK HERE!
To enter, you’re required to sign up via the above form, this WON’T be available in-store to sign up on.
To sign up to the Online raffle, you will be prompted to complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!