First releasing back in 2015, everyone will remember how much demand there was for the NMD. What was a originally a limited release, the NMD R1 continued the trend of offering a super lightweight, comfortable sock like upper with a modern streamlined look and feel. 

Reimagining the NMD franchise for 2022, adidas Originals introduced us to the NMD S1. A modern day take on an already futuristic silhouette, you can clearly see a new approach has been taken however, there is a clear DNA in place. With its lightweight upper and contrasting, chunkier midsole, it stays true to the original NMD form. Bringing the NMD into the modern day, the visible BOOST has now become encaged within a sleek, aerodynamic midsole with semi transparent properties that follows through into the Three Stripes on within the Primeknit upper. 

To celebrate the launch of the adidas Originals NMD S1 ‘Black’, we put together a special performance with @kwakuxasante & @king_kubs.

In collaboration with @adidasoriginals @footpatrol_ldn @cloudx

Crew:

Director: Lorraine Khamali @shotbylorraine

Producer + 1st AD: Delenn Vaughan @dd.vaughan

DOP + Editor: Jovan Stennett @theeonlyjov

Social Media Editor: Pedro Sepúlveda @o__spu

Gaffer: Joe @lightingbyjoe

Sound Recordist: Marco Baldassarre @marco.baldassarre.sound

Photographer: Melody Berkery @melodyberkery

Sound Mix Engineer: Rufus Ambler @rufusambler

Colourist: Matt Butler @mattfuckinbutler

MUA: Amie Harfield @muahlondon

Stylist: Sharufa Yuma @sharufa__

Production Company: @icxnsstudio