Author: Bradley Martinez
@footpatrolrunclub have joined forces with @saucony_eu in a sponsored Social Shake Out on Monday 8th July 2024 at 6:30PM.
There will be product try on’s of the Saucony Endorphin range which FPRC are giving you the chance to give them a spin. With giveaways from @appliednutrition and more.
No RSVP needed and open to all! Can’t wait to see you there.
Shop the our running range HERE
Follow our Strava for more information.
Hartcopy are back, with their first Reebok collaboration which nod to the printing industry with well considered design elements. Taking not one but two silhouettes; Reebok Club C Stomper and Premier Trinity.
Hartcopy Club C Stomper comes complete with a white leather upper, cream sole unit and boosts a laceless design, opting for a velcro construction with Hartcopy known branded elements on the strap and distinctive CMYK tongue detailing.
The Hartcopy Premier Trinity retro runner are not to be slept on, typically a silhouette that is made for runners or generally the movers and shakers, these make for a great lifestyle shoe. The Premier Trinity houses a unique detail, one shoe mirroring the other in its tongue detail with ‘RBK’ and Hartcopy inverted logo.
Both the Club C Stomper and The Premier Trinity are available both online HERE and in-store NOW.
Exclusive to Footpatrol.
The Puma SpeedCat are back! Originally designed in the 1990s for the F1 world, the SpeedCat has recently transitioned from a performance shoe into a fashion statement packed full with a unique legacy.
The SpeedCat launches in two colour ways; black and red as an ode to the fireproof racing footwear worn by Grand Prix Drivers during the period of the ‘80s and ‘90s. The low top personifies motorsports through the streamline silhouette it boosts. With intricate insole details and purposeful use of technical, suede materials and a striking colour palette reflective of the different levels of radiation absorption.
Available Online and in-store.
The July Transmission is now here!
A monthly round up of all things FPRC, giving you the inside scoop on whats to come. From ambassador led sessions, branded activations and more.
As we grow the Footpatrol Run Club and our running range in-store and online. We want to push those runners that don’t feel represented by their local running shop, whilst helping you reach your goals and gain access to race days!
We look to bring the FPRC into a more inclusive space with mixed pace groups that allow our community the chance to enjoy and socialise.
Stay tuned as the year progresses, we got more to come!
No RSVP needed and open to all!
Shop the our running range HERE
#FPRC
Inspired by electromagnetic radiation and everything that encompasses the X-ray, this 1906 is a hard hitting rendition that encompasses todays popularised Y2K footwear trend.
X-ray is one of very few ways that we can explore the human body’s inner workings without penetrating the surface. The process of emitting measured levels of ionising radiation towards areas of the body that require attention.
Sporting a midsole unit inspired by the meeting point between core bone and fibrous muscle, in tandem with an authentic colour palette representative of tones true to legitimate X-ray imagery – this iteration of the New Balance 1906 is not only exclusive to Footpatrol, but looks to open the consumer’s eyes to a design language beyond your typical line of sight.
Hidden insole details, the deliberate integration of technical, translucent materials and a palette reiterating the contrast between different levels of radiation absorption.
Out now! Shop here
#OnTrackNights London Night of the 10K PBs, a yearly event that brings together passers-by and running enthusiasts alike. A day running festival that gets faster year on year with some of the most elite athletes racing
FPRC had the pleasure to go down and watch the day’s events unfold with On Running and it was safe to say we weren’t left disappointed! With a host of family centric activities, food & drink and track side tunnels which lit up the races as the day progressed into night. The Night of the 10k PBs was fast, furious, and energetic as ever!
Hosted at Hampstead Heath Athletics Track, runners were almost levitating round the bends with the first race of the day finishing in a staggering 31:06:10.
As the night the sun came down the Mens and Women’s British Olympic Qualifiers began. A spectacular performance from Megan Keith punched in her ticket to the Paris Olympics, speeding across the finish line with a time of 31:03.02. Whilst the mens race was comfortably won by Mohammed Ismael finishing his race with 27:22.38.
Congratulations to all the athletes that took part. A great day for running and we look forward to next year!
Here’s a roundup of what went down.
Last year, we partnered with HOKA to introduce our Wellness Walk series. At the Footpatrol Run Club, we’re more use to darting through central London streets on one of our community runs so it’s nice to take a step back, reconnect and take in some of the greener spaces on our door step.
This time, we ventured out to Epping Forest with two more wellbeing champions, Hannah Da-Silva and Ludo who alongside Bradley, took the team on a walk and simply talked. A very important piece of everyday living that can sometimes get overlooked.
Take a look back at the event below and make sure to keep an eye out for the next one!
Over the years we’ve been lucky enough to cross paths with some extremely talented people across numerous brands and for our latest Footpatrol Meets, we sit down with one of those! In charge of retailer marketing at PUMA, we’ve crossed paths with Roxie Hudson on many projects between Footpatrol and PUMA and now we get to learn a bit more about her role within PUMA and some of her highlights from working with the brand.
Footpatrol: Hey Roxie, hope you’re well and thank you for taking the time to talk to us! Can you please start by telling us a bit about yourself and what you do over at PUMA?
Roxie Hudson: Hi guys, thank you for having me! I look after retailer marketing for some of PUMA’s key partners in the fashion and lifestyle side of the business. My day to day can be anything from identifying partnership opportunities with musicians and artists to planning events, shoots, and digital and in-store activations.
FP: I think we’ve both been in our respected brands for the same amount of time, how has it felt to be a part of PUMAs growth and evolution?
RH: Yes, it’s really been a while! Over the time I’ve worked at PUMA, I’ve witnessed a real transformation. Puma is timeless, with a storied heritage, yet continually looks to the future by telling new stories. I love that. Thinking back to the early days when we were exploring and testing ideas to now, where we’ve carved out a distinct identity in the market with each of our partners. PUMA’s growth is not just about the brand, it’s about the collective evolution of everyone involved behind the scenes, and that’s what makes it a special place to work, we have a good time doing what we do.
FP: Equally, we have worked on some great campaigns together, what have been some standout global projects to you and any particular favourites you’ve worked on?
RH: We’ve had some fun ones for sure! I think a few career highlights include those ‘first moments’ – like seeing my work on a billboard for the first time or my first window display on Oxford Street over Christmas, it was a special moment to be part of something I’d always considered to be iconic. I’ve loved working on community and charity-based projects, I think it’s important to consider how we can give back to the next generation of young creatives and I love the idea of someone recalling PUMA as part of their journey. I came up with a campaign focused on spotlighting young designers, we displayed their pieces as part of an exhibition in Soho, and the winner received press coverage and a cash prize towards their future design career. It’s always great to work for a brand focused on giving back. Last one – I produced a shoot in LA, we drove to Palm Springs in a vintage Mustang, shooting in Joshua Tree along the way and thought ‘’how is this my job?’’.
FP: PUMA is known for their titanic roster like Bolt, Rhianna, Hamilton, LaMelo and more recently ASAP and Skepta to name a few, what is it about PUMA you find attracts so many Athletes and industry creatives?
RH: We do work with some of the biggest talents in the world, shout out to our entertainment team who are working overtime! However, it’s always been important for us to work with talent both established and rising. We like to work with our ambassadors over a longer time frame, for instance Bolt signed with Puma in 2003 when he was just 16 – a partnership that continues to this day and beyond. It’s important to us to build meaningful relationships and grow together. I think it’s our history and heritage which appeals to people, opening a world of unlimited creative potential.
FP: What are your go to PUMA silhouettes atm? And what pair should everyone have in their wardrobe at least once?
RH: Recently I’ve been wearing the Speedcat and Mostro, it’s great to see PUMA re-release some of these lower profile silhouettes. We’re one of the few brands that can bring these styles back with authenticity and we can pretty much own that motorsport space, being the key sponsor for Ferrari, BMW, Porsche etc. We signed A$AP Rocky as our creative director and released his F1 capsule last year, so it’s going to be exciting to see where he takes the brand and bridges the gap between F1 and culture.
FP: one we like to ask, if YOU were a PUMA shoe what would you be and why?
RH: Hmmmm I’d like to think something classic and understated like a PUMA Clyde or Suede. Timeless.
FP: We recently saw the return of the PUMA Mostro, a shoe from a by-gone era but something that 20+ years later feels more relevant than ever, how has it been received?
RH: Yes we bought back the shoe last year in the form of a collab with Ottolinger, which sold out. Mostro is the Italian word for “monster,” so we’ve had a lot of fun with that in the marketing department. It’s still early days but the initial reception has been very positive, it’s such an iconic shoe and it’s been picked up and worn organically by A$AP, Skepta and Em Rata over the last few months.
FP: Are there any silhouettes from the archive that if you could bring them back, what would they be?
RH: It’d have to be the Jil Sander collab from 1988, there’s a pair that iconic green colourway I really need to source. Her minimalist and clean designs have stood the test of time and can still be worn 35 years later, there’s a lot to be said for that, beyond these fleeting trends.
FP: We are looking forward to seeing what’s on offer for 2024, are there any activations or places we can keep a close eye on what PUMA plan to do?
RH: We have a lot happening this year, with it being such a huge year for sport with the Euros and Olympics. We are taking our partnership to the next level with Skepta which will be really exciting – all eyes on FP for more where that came from! Outside of that we have lots planned around Speedcat and Mostro, plus some great collaborations which I can’t share too much about just yet.
FP: Thank you for taking the time to chat to us, and again we look forward to seeing what you’re getting up to for 2024 and beyond. If there are any shoutouts or words of wisdom for people looking into marketing careers or working with PUMA, then the floor is yours!
RH: This was really fun! Of course shout out to my team, who work so hard to get all our campaigns over the line. We have our yearly internship placement which I’m recruiting for now via Social Fixt, it’s a lot of work but it can provide invaluable experience for anyone wishing to kick start a career in marketing. Thanks again guys!
Under the cover of darkness, the Footpatrol Run Club and some lucky community members took to the streets to celebrate SOUKUU, a collaboration between The North Face and UNDERCOVER. Lacing up in the VECTIV SKY and apparel collection, we stomped our way through central London to take in the sights at night and find out what this curated performance collection had to offer!
Check out the full collection online at Footpatrol here.
Footpatrol: Jake, thank you for your time. Been looking forward to speaking more in depth on wecanfly since we worked together on the ia22 campaign. How are you?
Jake: Hey Footpatrol, thank you for having me it’s always good to catch up with you guys, I have great memories of our ia22 campaign! I’m doing well, everything in the world of wecanfly is flourishing.
FP: I know we gave people a little insight before into what you do but could you give us a bit more of an in-depth look into the world of Jake?
Jake: Of course, come step into my world for a minute. I’m a designer who loves sports, both of these passions fill me with joy and enhance my drive. My focus in Fashion is Sportswear Design which I consider as design for purpose. I’m inspired by the people around me, especially my twin sister Daisy, who has special needs. Our shared story growing up together has given me a unique understanding of the life of someone with a disability. From this experience, I created wecanfly, a brand with a vision to improve inclusivity and accessibility within fashion, society and everyday life.
FP: Wecanfly I know is a brain child of yours since you were studying at university. How did it all come about?
Jake: The vision of wecanfly was born before studying at university out of a conceptual project I created on my Art Foundation titled Daisys Life with a Disability. The project explored how the perception of disabilities in society has excluded Daisy. At the time, designing, pattern cutting and sewing were completely new to me. With no previous experience, I saw myself as a blank canvas ready to learn. This project was my light bulb moment. I discovered how I could apply my newfound fashion skills to something I genuinely care about Disability Inclusion. Initially, the focus was through the lens of Daisy and our lives together but I quickly began to realise how much bigger this was. Shortly after this, I presented the project to Sergio Tacchini who awarded me a scholarship to study Fashion Sportswear Design. In a short space of time, I’d gone from having an interest in fashion and deciding to give it a go-to feeling like I’d found my purpose. From then on, the vision was clear. I used my time at university to experiment and work on the concept to understand how to form this into a brand. wecanfly is the creation of this process.
FP: When you started that degree, did you think this was the direction you were going to take yourself down initially?
Jake: I guess I’ve just mentioned this above but yeah I did!
On reflection, I think it’s fortunate that I started university with a clear understanding of my direction but I didn’t just sit about, I made it happen. Throughout my degree, I experimented with multiple techniques and styles of design/creation to understand my and I like/don’t like, my strengths and weaknesses to have the ability to create what became wecanfly in the best way possible.
FP: What are the struggles you think some of these people have when it comes to fashion and how do you plan to combat that as a designer?
Jake: Good question. Like all industries, there are many struggles, especially if you’re an emerging designer trying to make a name for yourself. It isn’t easy. Firstly, I think it’s important not to dwell on these struggles and let them get you down. It’s natural and all a part of the process; if you love what you do, you’ll know that. To focus on the struggles from a wecanfly perspective, a standout for me is that to a certain degree, wecanfly is not and will never be on trend. I’ve been aware of this from the get-go and it carries both positives and negatives. The struggle is that the concept and vision of wecanfly is new in the industry, meaning I have to trailblaze a pathway which has not yet been walked. Creating a trend-based brand can create momentary hype, but it lacks longevity. The positive of working from passion is having the ability to create a long-lasting brand which can make an actual difference you want to see in the world.
FP: Has there been a piece that really challenged you to think outside the box?
Jake: To date, all the wecanfly jackets have been challenging in their own right. Our first piece, The BlindAid Jacket, carried a unique set of problems to solve to create a product accessible to those with visual impairments. More recently, the DSDT EverWax Laoisha Jacket caused a few headaches! The jacket features a dual CF fastening with a magnetic zipper sitting in an overhang storm flap near the collar. I’d been given some magnetic zips from a factory with the plan to use them as the full CF zipper. However, it turned out they were only 20cm long. At 20cm, an open-ended magnetic zip doesn’t have much use. Determined to find a way to use one, I had to get creative, designing the whole jacket around the function of that zip. I designed the jacket and got to pattern cutting. Admittedly, I often get a little carried away adding features which are great but can be technically hard to execute. Anyway, we got there in the end and the final jacket looked exactly like my ambitious design.
FP: Can you tell me about the pieces we shot recently?
Jake: The three wecanfly jackets we recently shot were the final outcomes of a two-part project I planned towards the end of last year. For phase one, PurpleLightUp 23, wecanfly ran a creative workshop with the Down’s Syndrome Development Trust to celebrate Disability History Month. We taught three selected participants Eco-Printing. For the finale of the day, each participant designed and printed their own wecanfly jacket. These three jackets became the wecanfly designed by DSDT Jackets. They were the samples of the jackets we shot together. I planned the project around inclusion and sustainability. So often in fashion samples go to waste this project showcased the wecanfly approach using samples for inclusive, artistic purposes. The jackets were created using Halley Stevesons Purple P270 EverWax™ Vintage fabric. Each jacket is named after the three individuals from our wecanfly workshop. All jackets are asymmetric designs with magnetic fastenings, finished with the signature wecanfly green pull tags.
FP: Have you got the next plans in action for wecanfly?
Jake: I’ll keep my cards close to my chest for now on this one, although I will say some good conversations are taking place. There will be big projects coming out throughout the year.
FP: Thank you again for allowing us to share your story Jake. It’s been great to catch up and get to know a bit more about you! Is there anything else you would like to mention?
Jake: As said by Dan, one of the participants of the wecanfly workshop, Be kind and hold hands.
‘Disability is not inability’
