Heraled as the Godfather of Tokyo streetwear since the 90’s, Fragment founder Hiroshi Fujiwara, has also been a mainstay within Nike’s collaborative creative helm since 2002. As part of the 3-headed monster alongside Tinker Hatfield and former Nike CEO Mark Parker, the mission statement behind HTM is to amplify new innovations, reinterpret existing designs and explore concepts that take the Nike brand to new places.
Since then, Hiroshi has put a stamp on a slew of Nike silhouettes from the Air Force 1 to the Sock Darts and many more. In 2014, Hiroshi took the opportunity to create his own Air Jordan 1, and consumers took to it like a moth to a flame. Essentially, an iteration of the popular ‘Black Toe’ colour way, the Fragment version featured the signature blue hue many are accustomed to Hiroshi’s brand. However, it featured premium leather and the 2 Fragment lightning bolts to cement its place as one of the most coveted pairs in recent times.
Beginning of 2020, images of Hiroshi wearing a pair of White and Black Air Jordan III’s surfaced and fans immediately speculated a potential collaboration. Fast-forward months later and an official release is up and coming. This AJIII rounds out the Fragment x Jordan collaboration by applying Fujiwara’s attention to detail to one of the most beloved Jordan silhouettes. The black and white ‘Orca’ colour scheme plays on his earlier Nike work, while a fully spelt-out SKU on the midsole draws a connection between the art and business of streetwear. A stamped Fragment logo appears above the midsole and again underneath a translucent Jordan logo on the heel to make a tasteful, but subtle imprint.
To enter the ONLINE raffle for the Air Jordan III, CLICK HERE!
To enter the ONLINE raffle for the Jordan Air Cadence, CLICK HERE!
To enter the LONDON IN-STORE raffle, CLICK HERE!
To enter the PARIS IN-STORE raffle, CLICK HERE!
To enter, you’re required to sign up via the above form, this WON’T be available in-store to sign up on.
To sign up to the Online raffle, you will be prompted to complete a pre-authorisation payment of the retail price of the product. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds within 3-5 working days. The raffle is limited to one entry per household! Multiple entries will be cancelled!
In-store winners will be contacted via email informing them of their win and pick up dates. Due to current government laws surrounding Covid-19, the store is working on an appointment only basis. You will need to contact the store to make an appointment for a time during the stated pick up dates.