The New Balance 990 is a shoe that puts functionality and comfort over style. However, through no overly ambitious efforts, the 990 is incredibly stylish. The simplistic design, premium material and wearability have made the 990 a staple shoe for those in the know.

‘Those in the know’ can range from fashion conscious London bloggers, to suburban dads looking to score a good deal on a lawnmower, in an Ohio Wall-mart. The shoe is incredibly versatile. Blending seamlessly from one person to the next, and it’s this that’s given the 990 such longevity.

First introduced in in 1982 as the worlds first $100 shoe, the 1990 has seen multiple redesigns over it’s lifetime. The latest being the New Balance 990V5.

The most obvious change from the V4 to the V5 is upper, which has been modified to include a luxury breathable suede, leather and mesh blend.

The New Balance 990V5 will be launching in a subtle Black/White colour-way online on Saturday 4th of May, priced at £180.

The classic ‘New Balance Grey’ colour-way will be available soon, so keep an eye on the Footpatrol social channels!

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