Air Jordan 4 ‘Bred’ | Now Available

The Air Jordan IV Black/Cement Grey released in 1989 when Michael Jordan was proving his preeminent athletic prowess and distinctive style. Closing out the 88/89 season in style, MJ sinks “the shot” which was a buzzer beater over the Cleveland Cavaliers that continued to propel MJ in an awe inspiring journey.

In 1999, the Air Jordan IV would be reissued to celebrate the Tinker-Hatfield-designed model’s 10th anniversary. Logos and branding remained the same, with the timeless Jumpman x Flight script on the tongue, along with Nike Air on the heel, outsole and sockliner.

The unmistakable Jumpman logo would go on to take over the Air Jordan IV OG for the first time in 2008. Now seen on the tongue, heel, sockliner and outsole, the Jumpman-branded Air Jordan IV OG was released as part of the Countdown Pack series, alongside the Air Jordan XIX.

To celebrate the shoe’s 23rd anniversary, the fan favourite was last reissued in 2012. Dressed in black, red and Cement Grey, the design once again featured the timeless Jumpman logo in all the right places to celebrate Air Jordan greatness.

Now in 2019 for its 30th anniversary, the lineage comes full circle, with the Air Jordan IV returning in true original form. Dubbed ‘Bred due to the colour combination’, the upper is dressed in black suede, cement grey hits on the wing tips, inner lining and midsole. Fire red accompanies the outsole, tongue liner and Jumpman. The ‘Nike Air’ branding completes the comeback of the original iteration.

Air Jordan IV ‘Bred’ will be launching in-store and online on Saturday 4th May (available online at 8:00AM BST). Sizes range from UK3 – UK12 (including half sizes), priced between £100 – £165. 

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