adidas NMD S1 ‘Ice Mint’ | Coming Soon!

15.02.22 General

Everyone will remember the fan fare that came with the launch of the original adidas NMD R1 back in late 2015. What was a limited release, the NMD R1 continued on with the craze and the need for a lifestyle sneaker that offer a super lightweight, comfortable sock like look and feel. The NMD R1 was all those things wrapped up in one simplistic package.

Listening to the demand, adidas set about continuing to tell the NMD story with the introduction of the NMD Chukka, the NMD City Sock and even letting frequent collaborators like Pharrell Williams loose on the sneaker which in turn, brought another round of hype towards the silhouette.

Now into 2022 and adidas see this as the perfect time to reimagine the NMD and how the NMD should look and feel in the modern day. So with that, we introduce you to the NMD S1.

You can clearly see a new approach has been taken however, there is a clear DNA in place with its lightweight upper and contrasting, chunkier midsole that speaks true to that original NMD R1. Bringing the NMD into the modern day, the visible BOOST has now become encaged within a sleek, aerodynamic midsole with semi transparent properties that follows through into the Three Stripes on within the Primeknit upper.

Take a closer look at the adidas NMD S1 below and stay tuned for further launch information coming soon!

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Midwest Kids x adidas Originals | Now Available!

11.11.21 General

When it comes to collaborations, adidas are often known for thinking outside the box and are often welcoming in new members to the Adidas family. The newest of those is Midwest Kids. Founded by designer, Darryl Brown, the former Kanye West stylist creates collections that are made to be timeless. Not just for the now, but for future generations to come. All the collections to date have been built on inspiration that has come from all the people he’s met across the States and learning about each individuals stories.

Now teaming up with the German giants, adidas have Midwest Kids loose on a collection thats inspired by vintage B-Ball. With apparel serving as part of the collection, the main feature within the collaboration has to be the Forum ’84 Low. Combining an archival design with the timeless vision of Midwest Kids, the Forum ’84 Low brings a vintage college feel with the help of hairy suedes and the Forums chunky gum sole taking dominance.

Bringing a customisable aspect to the collection, adding to that timeless ethos, the Forums iconic ankle straps come in a mix of colours ready to be swapped out at any point.

The Midwest Kids x adidas Originals collection is now available to shop in-store and online (Apparel online only), click here to shop!

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