Introducing the Puma Cell Endura worn by Ghetts.

After the success of his latest album ‘Ghetto Gospel – The New Testament’  we teamed up with East London rapper Ghetts to help reissue the Puma Cell Endura. He spoke to us about his sense of style and colour co-ordination and how he enjoys seeing styles of trainer from back in the day seeing a comeback to the streets!

Nowadays it’s not uncommon for sneaker brands to reach into their archives and pull out something completely on-trend, and this has never been truer than in the case of the Puma Cell Endura. The 1998 runner is back on the market after a brief hiatus and seems right at home in today’s footwear scene.

During the 90’s visible cushioning technologies was a slowly developing trend that many footwear brands were exploring – The Puma Cell Endura is the pinnacle of Puma’s exploration with the technology.

Getting its name from the pattern of interlocking hexagonal cells that make up the sole and provide the cushioning for the wearer, the Cell Endura has a number of distinctive features. The lacing system and eyelets help to define the silhouette and give the shoe a unique shape, while the rubber toecap and mesh upper allow for a breathable fit without sacrificing protection.

Check out our imagery with Ghetts below and look out for an exclusive interview with Ghetts on Hypebeast in the upcoming days.

The Puma Cell Endura is Now Available online. Sizes range from UK6 – UK11 (including half sizes), priced at £110.