Amsterdam’s very own Patta and Nike have produced some of the most memorable and sought after projects, spanning almost 20 years. In particular, the Air Max 1 silhouette holds dear to consumers hearts. With releases like the 5 year Anniversary releases as well as 3-way collaborative efforts with Parra for the AM1 ‘Cherrywood’, these versions of the iconic Air Max 1 have created waves amongst sneaker culture.
Must we not forget the collaborations in and amongst such as the AM90 ‘Homegrown’ and their take on the vintage Nike Air Span II, Patta as well as many more. However, Nike revert back to what really caught the attention of sneaker collectors and consumers, the Air Max 1.
The upcoming release of the AM1 ‘Monarch’ is an ode to the authentic connection between Patta and the Air Max community. Around Europe and Amsterdam in particular, the one that started it all was the model that stuck and worn by almost everybody.
The latest collaboration draws similar aesthetics to the original Air Max 1 with its colour-blocking but also with an added twist. Re-working the mudguard, Patta have fine-tuned the simplicity of design to create a wave pattern. Dressed in an orange tinted nubuck, neutral ‘Pure Platinum’ is used on the mesh adjacent, while white takes on the upper panelling, a sail hue makes up the midsole for an aged look, respectively. To cap it off, a mini Swoosh on the is almost synonymous to a Patta x Nike collaboration.
In addition to its release, Patta and Nike have curated a short four-part film called ‘Wave Not Cycles’ following siblings Abdul and Carista as they ride the ever-changing seas of life. The film and collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry.
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