The Nike Dunk silhouette has been a timeless model since its release in 1985, with a host of new colourways and retros releasing throughout. The ‘Be True To Your School’ campaign by Nike has been forever associated with the Nike Dunk because it was the first basketball shoe to dedicate colours to respected colleges.
The Nike Dunk would discontinue from 1988 and forge a 10 year hiatus with its return in 1998, when it found a home in Nike’s burgeoning retro offerings. The Wu Tang Clan would create their own iteration of the Iowa colourway by including their iconic branding on the heel. Furthermore, the Nike Dunk would also become a huge model for the upcoming Nike SB brand in 2002.
In 2020, consumers saw a massive influx of Nike Dunk releases both in the low and high models. The attention to Nike Dunks would increase as well as the demand which made the resurgence of somewhat forgotten model more fruitful. Releases like the Plum, Ceramics and Veneers would retro worldwide for the first time as well as collegiate colourways like the Syracuse would be sought after.
For Spring 21, the Nike Dunk doesn’t seem to be slowing down any time soon with the addition of this latest Black and White colour block iteration.
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