Nike Air Max 97 B-Side | Now available

07.11.18 General

The Air Max 97 is quite possibly one of the Nikes most recognisable and, in recent years especially, one of the brands most desirable silhouettes to date. As the name suggests the shoe was originally released in 1997 and completely revolutionsied Nike’s Air Max Range. The first iteration of the shoe was the now classic Silver Bullet, which at the time represented in a huge step forward in both the design and technology, among other innovations the Air Max 97 featured a hidden lacing system, a futuristic design and the most visible air unit of any Nike shoe on the market.

The 97 was designed by then Nike new-comer Christian Tresser, who drew inspiration from both his love of mountain bikes and the design of the Japanese Shinkansen Train (or Bullet Train as it’s more commonly known in English) to inform the sleek look the Silver Bullet iteration. Upon release the Air Max 97 gained a small cult following who appreciated the forward-thinking design, however it wasn’t until 2017 that the shoe blew up in the mainstream, becoming one of the most widely known and sought-after shoes of the year.

The longevity of the Air Max 97  is being celebrated again this year with the Nike Air Max 97 B-side pack. The B-side collection sees the two classic AM97 colour-ways – Silver Bullet and Metallic Gold – inverted to create entirely new silhouettes that still manage to feel familiar. The B-side pack updates the metallic look of the original AM97 offerings with a luxe matte finish in the Black/Gold, Black/Silver and White/Silver colour-ways.

The Nike Air Max 97 B-Side collection will be available in our London, Paris and Online stores on Friday 9th November. Sizes range from UK6 – UK12 (including half sizes), priced at £155.

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