First introduced in 1995, the Nike Air Max 95 was part of Sergio Lozano’s design vision, creating an upper with its distinct wavy overlays heavily influenced by human anatomy. Showcasing the latest in Nike’s Air technology, Lozano’s 95 quickly become an icon on the streets of cities around the world, especially within London. To celebrate twenty-five years of the ’95, Footpatrol and Nike’s SNEAKRS app bring you a exclusive iteration.
For twenty-five years, London has had a nickname for the Air Max 95. Born of its original price-tag, the silhouette quickly became known as the ‘110’. Honouring this proud history, this latest release gives the shoe back to the city that shaped it.
Celebrating the story of its namesake, the ‘110’ nods to the OG ten pound note throughout: the logo on the tongue, the in-sock typeface, the metallic foil on the heel, the serial code on the orange air unit and even the individually-numbered woven label on the inside tongue. The silhouette is flush with details – all originating from the city’s nickname for the shoe.
Building on the classic grey fade, the ‘110’ looks to the textures of the city itself; cobbles, concrete, manholes, brutalist tower blocks, grates and bricks. A release designed by the city, the ’110’ belongs to the streets, to London and to the people.
Keeping the traditions of the 95 at the heart of this latest campaign, we took the shoe back to the streets of London to document those individuals who have become the modern fabric of street culture on the streets of London today and who find themselves within the communities where the Air Max 95 was most prominent.
Heading across London, we spent the day with the likes of Scott Garcia, a DJ and Producer who’s been a local to Footpatrol for many years and has been around since the ‘110’ first came about. Since growing up within the garage scene, Rhiannon Barry has seen street culture grow and develop into the scale that it’s at today and has resulted in her managing the well-known ‘Wavey Garms’ store.
Stay tuned for further launch information!
To celebrate the launch of the Air Max 95 ‘110’, we’ll be hosting a special launch event with Mantra at Phonox London. With Mantra resident DJ’s Bossy LDN in attendance, we’ll also have special appearances from Wookie, O-DESSA and Ollie Rant.
Head over to Mantra to grab your tickets!
To enter the IN-STORE raffle (LONDON ONLY), Click Here!
To enter the ONLINE raffle (Powered by SNEAKQL), Click Here!
To enter, you’re required to sign up via the above forms, these WON’T be available in-store to sign up on.
In-store raffle winners will be notified via e-mail and required to collect their win on specific dates given to the winners. On collection, they will need to bring proof of ID. Failure to do so, may result in you losing your win.
The Online raffle will be powered by SNEAKQL. SNEAKQL is a new platform designed, and developed with the consumer at heart making sure key launches are run fairly for everyone involved. Online winners will need to have a UK address which they will have their win shipped out to.
