Released in 1987, the Air Max 1 was designed by Tinker Hatfield and became was one of Nike’s early revolutionary footwear due to exposing the Nike Air technology via an ‘Air Bubble’.
This became the start of Nike’s signature Air Max line and throughout the years has become one of the most iconic silhouettes. Originally designed for runners, the low cut model shifted into casual wear for lifestyle use.
Over the years, the Air Max 1 has been a subject to material changes, different colourways, various collaborations and etc. The latest iteration to come out the Swoosh brand honours two of Europe’s most influential Air Max cities, London and Amsterdam, and their Air Max 1 DNA.
The Air Max 1 ‘London’ design takes inspiration from the city’s street culture and architecture. The muted tones are taken from classic Air Max colourways still favoured today by London’s youth, and the mesh upper retains its late-‘80s design origins and sports aesthetic for today’s modern city athletes. With 2 shapes embroidered on both medial and lateral side of the foot are interpretations of two of the London’s iconic landmarks. On the heel, River Thames is present in navy.
In contrast, the Air Max 1 ‘Amsterdam’ takes cues from the city’s canals, bridges and iconic brick buildings. The subtle colour palette is displayed through the upper with different shades of brown whilst the dark green Swoosh is inspired by the traditional doors and window frames found around the city. Its world-famous rings of canals are found embroidered on the heel.
The three St Andrew’s crosses that make up the city’s coat of arms stand out in bright red on subtle suede.
Nike Air Max 1 ‘City Pack’ is launching online on Thursday 19th March, sizes range from UK4 – UK12 (including half sizes), priced at £130.