Blends is a Los Angeles-based boutique that exists at the intersection between sneaker culture, streetwear and high fashion. Originally opening its first location in 2002 in Costa Mesa, Blends came as a response to the U.S. market’s lack of unique retail spaces in which both athletic footwear and high fashion could meet on equal terms.
During the 90s visible running technology boom, sports brand PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. The hexagonal cells provided the optimal shape for stable cushioning to move faster, stronger and better.
An offspring of the ‘Futuristic’ and ‘Unusual’ design idea, the CELL Endura BLENDS is decked with mesh and PU coated leather upper with iridescent metallic silver leather overlays.
The fading effect of the tone change aims to represents ‘Understanding of Nothing’ – while there exists an infinite space of the unknown, living with uncertainty towards the future without forgetting the past is key.
The sneakers stay true to the original silhouette with the Cell technology fitted on the midsole. Featuring an added loop puller on the tongue, the CELL X BLENDS co-branded sock-liner completes the look.
The Puma x BLENDS CELL Endura is available online on Saturday 26thJanuary (available online at 8:00AM GMT). Sizes rangw from UK6 – UK12 (including half sizes), priced at £130.