Author: praveen.pendurthi

Parisian fashion label, Brooklyn We Go Hard, team up with sports footwear and apparel brand PUMA, to create the ‘Bluefield’ R698.

The R698 OG shoe is an embodiment of BWGH’s intricate understanding of casual clothing, mixed with PUMA’s progressive running shoe designs. The shoes upper features two-tone light blue suede and mesh, with the aforementioned fabric wrapping the heel, eyelets and collar, whilst the mesh keeps the toe covered. Chenille, a staple across BWGH product, features here on the form strip whilst dual branding appears alongside some impressive blue and white woven lacing.

BWGH X PUMA ‘Bluefield’ R698 Re-Issue Is now available in-store & online. Sizes range from UK7 – UK12 (not including half sizes), priced at £110.

For more information on in-store size availability please call the store on 020 7287 8094.

After the successful release of last month’s One Star Pro, Converse CONS release two more colourways for Summer ’15.

This version features a nubuck upper with the Converse ‘Star’ brand logo in White on the medial and lateral panels. Leather is added around the heel of the inner lining paired with a Lunarlon sockliner providing extra comfort. A lighteweight CONS traction, gum coloured rubber outsole is added providing that much needed extra grip. The licence plate on the midsole heel features the Converse CONS logo in Grey. Available in two colour opyions – Black/White and Navy/White. Both colourways come with a set of tonal and white lace options.

The Converse CONS One Star Skate Black/White & Navy/White is available now online (in-store coming soon). Sizes range from UK6 – UK11 (not including half sizes) priced at £65.

Originally launched in 1982, the Nike Air Force 1 was the first basketball shoe to house the Nike Air technology and thus revolutionised basketball trainer design.

This once hoops shoe was coined after the Air Force One – the aircraft that carries the President of the United States. The latest addition to the Air Force 1 family is the Hi silhouette which is seen in a premium white leather upper with wolf grey swoosh branding to the medial and lateral side walls. Sitting atop the famous white cup sole, the finishing touches include silber embroidered branding to the heel and a velcro fastening to the ankle.

The Nike Air Force 1 Hi Retro QS Summit White/Wolf Grey is now available in-store & online. Sizes range from UK6 – UK11 (including half sizes), priced at £95.

For more information on in-store size availability please call the store on 020 7287 8094.

For SS ’15, PUMA presents two new iterations of the Star.

Constructed from premium leather upper seen in Black and White, the shoe features perforated branding to the medial and lateral side wall with debossed branding sitting towards the lace up. A translucent grey midsole adds a break to the predomintly Black and White upper, the shoe is finished with rubber branding to the tongue, flat laces and contrasting Yellow & Blue branding to the heel.

The PUMA Star White/Grey & Black/Grey is now available ONLINE ONLY. Sizes range from UK6 – UK11 (not including half sizes), priced at £75.

Remade. Redesigned. Reimagined. The iconic Nike Air Max 95 makes its biggest and lightest transformation since debuting two decades ago.

Forever recognised for its unique human anatomy-inspired design, the men’s Air Max 95 Ultra Jacquard and women’s Air Max 95 Ultra evolve from Sergio Lozano’s original design, utilizing today’s carved-out tooling to lighten air from ’95.

Ben Yun a Nike designer was tasked to update the Nike Air Max 95. The result is a rejuvenated in a new set of skin formed by a lightweight woven jacquard upper. Vibrant neon accents that highlighted the eyelets on the original Air Max 95 return in abundance, illuminating the upper, tongue and interlaced Flywire system. But the ultimate body transformation takes place in the midsole, coring out the spine-line structure to reduce needless weight from the design. Coming in two colourways Black/Flurescent Yellow and White/Wolf Grey.

The Nike Air Max 95 Ultra Jacquard QS is available now in-store & online. Sizes range from UK6 – UK12 (including half sizes) priced at £125.

For more information on in-store size availability please call the store on 020 7287 8094.

With the onslaught of EQT retro’s this year, adidas have added another release to the wish list.

The latest to reemerge in the range is the OG red Running Guidance, which originally came out in the year 1993. The first sneaker is presented in a very sporty colourway, Running White, Black & Collegiate Royal. The upper is a combination of mesh found on the toe-box & side panels, synthetic suede on the overlays & adidas Equipment branding on the tongue & heel.

The adidas Equipment Guidance 93 Running White/Core Black/Collegiate Royal is now available in-store & online. Sizes range from UK6 â€“ UK12 (inc. half sizes), priced at £90.

For more information on in-store size availability, please call the store on 020 7287 8094.

Detroit-based design agency Distinct Life, team up once more with Reebok on their latest collaboration on the GL6000 Mid silhouette.

Rick Williams, co-founder of sneaker boutique Burn Rubber & founder/creative director of design agency Distinct Life draws inspiration for his latest project with Reebok from photography culture. The GL6000 Mid has been specifically inspired by a popular DSLR camera. This theme takes shape on the shoe, with it’s full Jet Black upper dressed in Nubuck and Ripstop materials. Red accents are added on the heel piping, inner sock bootie and midsole. Williams opts for D-Ring lace hole construction adding a ‘rugged’ feel to the shoe. On the flipside of the embroidered tongue label is an illustration of a DSLR camera with Disticnt Life & Reebok branding. Distinct Life pay homage to the ‘Motor City’ on the sockliner and outsole, which features a collage of an iconic Detroit architecture photo shot by Detroit-based photographer Jeremy Deputat.

Distinct Life have created a special hashtag #DistinctViews encouraging photographers around to world to share their images.

The Distinct Life x Reebok GL600 Mid #DistinctViews is available now in-store & online. Sizes range from UK6 – UK12 (not including half sizes) priced at £130.

For more information on in-store size availability please call the store on 020 7287 8094.

Converse’s First String division have come together with Hancock to wrap their vulcanised articles around the updated classic Jack Purcell.

The updated Jack Purcells better known as the ‘Rally Ox’ feature a single layer of vulcanised canvas with cured rubber overlay highlighting the significant lines of the silhouettes in a duo of colours. The Orange/Jaffa & Juice/Ink, finishes come lined with Hancock’s signature Siphonia Elastica print, branded woven inner soles, embroidered tongue and grosgrain logo pull tab to help the Jack Purcell on and off with ease. All two colours sit atop the signature Jack Purcell’s signature smiley sole in an off-white tonal finish. 

The Hancock x Converse First String Jack Purcell Rally Ox is now available in-store & online. Sizes range from UK7 – UK11 (including selected half sizes), priced at £125. 

For more information on in-store size availability please call the store on 020 7287 8094.

Inspired by early 20th century military academy football teams, the first collection from wings+horns and adidas combines considered athletic details with signature wings+horns silhouettes.

The pack consist of wings+horns adidas Stan Smith’s which are made from authentic Horween football leather. The sneakers are clean and simple and details include perforated stripes, a reinforced rough-out heel and a hand-stitched heel seams. Collaborative apparel includes a team bomber jacket with a detachable zip-off hood, a slim fit sweatpant with football-inspired knee detailing and  a short-sleeve crewneck with mesh panelling. All wings+horns x adidas apparel is made by wings+horns in Canada making sure the quality is premium. 

The wings+horns x adidas Originals SS ’15 Collection Stan Smith  is now available in-store & online. Sizes range from UK6.5 – UK13 (inc. half sizes), priced at £112. The wings+horns x adidas Originals clothing prices range from £50 – £360 and sizes range from S – XL.

For more information on in-store size availabilty please call the store on 020 7287 8094.

The Air Jordan 7 ‘Bordeaux’ is making a return this summer 2015 as part of Jordan Brand’s remastered lineup.

Originally released back in 2011, this popular Air Jordan 7 is finally set for a comeback four years later. The remastered edition of the ‘Bordeaux’ 7 looks similar to the original release from 1991. The shoe features a Black and Grey upper that is completed with bright and vibrant accents. The back of the heel features a V-Shaped emblem with the number ’23’ on it. As well as a similiar accented design found on the outsole and the ‘Nike Air’ imprinted on the insole. Coming in both Mens and Kids sizes.

The Air Jordan 7 Retro ‘Bordeaux’ Kids is now available in-store & online. The Mens is priced at £150 and sizes range from Mens UK6 – UK12 (inc. half sizes). The Kids is priced at £105 and sizes range from Kids UK3 – UK5.5 (inc. half sizes),

For more information on in-store size availability, please call the store on 020 7287 8094.