AMBUSH®︎, the Tokyo based label co-founded by its creative director YOON, partners with NIKE and the NBA, to design a 90’s inspired, basketball capsule collection complemented by a new take on the iconic NIKE DUNK.
With this partnership, the first female designer to partner with Nike and NBA, delivers an energetic attitude, signature AMBUSH® detailing and fresh-styling to female basketball fans.YOON re-imagined the iconic NIKE DUNK with AMBUSH® approach; inspired by Japanese bike, car and truck culture, the shoe is given an elongated and heightened form with Swooshes extending beyond the heel like bike pipes.
Additionally, YOON reimagined Los Angeles Lakers and Brooklyn Nets apparel. The collection includes playful, seasonally appropriate attire thats a true ode to the 90’s.
“The project began with a conversation about making women feel proud to represent their favourite teams. We were considering how to balance the culture of the sport without losing style. I thought of all these amazing and strong female characters from the ’90s who would come out in men’s clothes and I wanted to see how we could carry that attitude but bring in more feminine forms” – YOON
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