The past year has seen Jordan Brand put a heavy focus on their Air Jordan 1 silhouette and to kick start 2021 we continue to see this focus on the silhouette with the introduction of more AJ1 Zoom iterations with one that grabs our attention in particular due to what it’s inspired by… London.

Paying homage to the city that Footpatrol calls home, this Air Jordan 1 Zoom features an upper that consists of a mix of grey tones that perfectly represent the architecture and cloudy skies that grace the capital.

Those mix of greys have been fitted out in both tumbled and smooth leathers whilst the tongue and collar are contrasted with an off white exposed foam.

To celebrate this upcoming launch, we reached out to three creatives who base themselves within the city to share their reasons for loving all things London and the Air Jordan 1.

RAFFLE INFORMATION BELOW!

Footpatrol: Hey guys, firstly we’d like to thank you for joining us for this launch, could you introduce yourselves to our audience?

Remy: Hey, I’m Rémy Bourdeau, a photographer from Paris but have been living in London for around 5 years now.

Jordan: I’m Jordan Dawson, a sneaker customiser, a hyperrealist artist and graphic designer. My most recent work has been customising footballers boots. My commercial design experience includes co-designing Nike’s 2018 London Air Force 1 campaign and designing EA Sports Fifa 20 Volta Pitch with the two-time world heavyweight champion Anthony Joshua.

Sonny: My name is Sonny Bigland,  24 years of age. I grew up in and still currently based in London where I’m in the early years of my first fashion brand – SonnyByName. The brand began with the making of one offs and commissioned pieces and from this I developed my practice and progressed my craft. SonnyByName is currently running from a studio in Bank, London where I have the space to explore traditional dyeing techniques and fabric manipulation which are some of the distinct design features of the garments of the brand. The brand currently has lots of projects on so I am very excited to see where SonnyByName will develop to over the next year.

FP: One of the reasons why we’re here, what is it you love about the Air Jordan 1?

Remy: I grew up around Hip Hop culture and Jordans have always been a part of that… they’re a classic and they’re definitely within my top 3, probably my favourite! I cycle a lot, not so much performance but more street and find they’re a great shoe to cycle with, unlike a running shoe these get better with age. They’re perfect, they can be worn with anything, even when it’s raining so they’re useful for London.

Jordan: The Air Jordan 1s for me shout premium and quality and are without a doubt the holy grail of any Nike silhouette, that’s why I love them.

Sonny: The Jordan 1 is a trainer I can wear on special occasions or as an everyday beater, making it a versatile wear and for that reason, they’ll always stay in my rotation. Over the years my style has changed and the adaptability of the Jordan 1 really caters to this change allowing this shoe to constantly be a part of my wardrobe. I think this collaboration, in particular the colours represents London well.

FP: With the shoe being inspired by London, we wanted to know what London means to you?

Remy: Quite a few things, I’m originally from Paris and people are surprised when I mention it but London is much bigger than Paris. In London you get a bit of everything, so to me it means: more, quicker, and obviously it’s very cosmopolite and I love all the differences I can see and experience and if you take pictures and like to shoot portraits, it’s great here. London is also culturally interesting, there is always a lot of interesting things happening and it’s not bad for worldwide food!

Jordan: London is where I grew up, its so unique in the aspect of its diversity and culture wherever you go. There’s still so many parts of it that I haven’t even seen and that’s the beauty of it.

Sonny: London for me means possibilities and opportunities, I really see it as a city where there is a lot to experience and I try to make the most of this. The vast amount of talent which this city contains provides me with so much inspiration and gives the feeling that connections aren’t far out of reach. It is a city I have grown up in and the rich culture which London contains is something you can’t find in many places around the world.

PLEASE TAKE TIME TO READ THE BELOW!

To enter the ONLINE RAFFLE (UK Only), RAFFLE CLOSED!

To enter, you’re required to sign up via the above form, this WON’T be available in-store to sign up on. 

To sign up to the Online raffle, you will be prompted to complete a pre-authorisation payment of the retail price of the product plus shipping costs. This will be held until raffle completion. Those successful will have their raffle win posted out to the address entered during sign up. Those unsuccessful will see a return of their funds, this can take up to 5 working days from when the winners have been drawn. The raffle is limited to one entry per household! Multiple entries will be cancelled!