The Air Jordan III is amongst the most coveted signature Jordan models and a popular silhouette to sneaker collectors. As Michael Jordan soared to the rim in the 1988 dunk contest, the iconic ‘Jumpman’ logo was born. Off court, the AJIII has become a huge lifestyle piece as part of everyday wear.
Like most signature models from the Air Jordan line, the Air Jordan III has been subjected to many different material changes and colourways. As the 2020 NBA All-star weekend passed, consumers saw the Air Jordan III SE ‘Unite’ released in a predominantly red colourway. This time around, fans see a general release of once player exclusive for those at the North Carolina Tar Heel football team.
The upper is dressed in White soft tumbled leather combined with Valor Blue hits on the midsole, eyelets and tongue. The signature elephant print is located on the usual placements (heel and toe) with a grey outsole. Darker shades of blue feature on other eyelets and tongue lining. The standout change would be the heavily embroidered Jumpman on the tongue from which the PE would have had the UNC Tar Heels logo initially.
The online raffle for the Air Jordan III ‘White/Valor Blue’ is now open, CLICK HERE to enter!